- Genpact's data, technology, and AI prowess combined with
Advantage Solutions' consumer goods industry expertise to drive
scalable innovation and enhanced experiences
- Innovative go-to-market model creates a new enterprise-wide
technology platform with Salesforce
NEW
YORK, Jan. 31, 2024 /PRNewswire/ -- Genpact
(NYSE: G), a global professional services firm focused on
delivering outcomes that transform businesses, announced a new
multi-year engagement with Advantage Solutions (NASDAQ: ADV),
a leading provider of sales and marketing services to consumer
goods manufacturers and retailers. Combining Genpact's domain,
process, and technology expertise, with Advantage Solutions'
extensive industry experience, and leading technology platforms
like Salesforce, provides solutions to foster competitive
advantages and growth for global consumer goods companies.
Genpact will lead the implementation of a suite of
industry-leading platforms, including Salesforce Order Management,
Esker for order automation, HighRadius for Cash App automation,
collections, and smart deduction management, and Genpact's digital
business platform Genpact Cora, to rapidly scale Advantage's
commerce operations to drive fast, smart business decisions
with AI-enabled and experience-led digital transformation
capabilities. These platforms will unlock value through
scalability, flexibility, and adaptability to streamline processes,
reduce complexities and expenses, as well as enhance collaboration
and efficiency across organizations.
"Consumer goods and retail companies that embrace data, AI, and
digital transformation in their operations are better equipped to
respond swiftly to market changes," said BK Kalra, President and
CEO-Designate, Genpact. "Genpact's AI-first posture, coupled
with our focus on leveraging industry-leading technology
partnerships, is poised to transform the Advantage Solutions
consumer goods-retail ecosystem, delivering deeper value and
empowering their customers to outcompete in their markets."
In this transformative alliance, Genpact will build an advanced,
custom digital platform to automate various back-office processes
for Advantage, including order-to-cash services, contract
management, trade-program management, vendor-managed inventory
support, call-center services, electronic data interchange, and
data synchronization. This platform is designed to heighten speed
and accuracy in supporting clients with these services.
"Leveraging technology and data for real-time insights is vital
for competitive agility, and this agreement enables us to provide
our clients improved, state-of-the art services without
disruption," said Dave Peacock,
CEO, Advantage Solutions. "We recognize the need for an
advanced digital infrastructure to help drive efficiencies and
create capacity to reinvest in our core capabilities and accelerate
growth. Through the work we'll do together, we will offer clients
and customers an improved overall experience as we strive to be
more proactive and agile in exceeding their expectations in this
dynamic environment."
"Our ongoing collaboration with Genpact enhances Salesforce's
ability to deliver impactful and transformational solutions for our
customers, like Advantage Solutions," said Matt DeTroia, Senior Vice President, Alliances
and Channel Revenue, Salesforce. "Genpact's expertise in
technology, strategy, and process efficiency, driven by a
results-oriented mindset, differentiates their capabilities to
empower long-standing customer success."
For more information about Genpact and its consumer goods and
retail services, visit:
https://www.genpact.com/industries/consumer-goods-and-retail.
About Genpact
Genpact (NYSE: G) is a global
professional services firm delivering the outcomes that transform
our clients' businesses and shape their future. We're guided by our
real-world experience redesigning and running thousands of
processes for hundreds of global companies. Our clients – including
many in the Global Fortune 500 – partner with us for our unique
ability to combine deep industry and functional expertise, leading
talent, and proven methodologies to drive collaborative innovation
that turns insights into action and delivers outcomes at scale. We
create lasting competitive advantages for our clients and their
customers, running digitally enabled operations and applying our
Data-Tech-AI services to design, build, and transform their
businesses. And we do it all with purpose. From New York to New
Delhi and more than 30 countries in between, our 125,000+
team is passionate in its relentless pursuit of a world that works
better for people. Get to know us
at Genpact.com and
on LinkedIn, Twitter, YouTube,
and Facebook.
Salesforce and others are among the trademarks of Salesforce,
Inc.
MEDIA CONTACTS:
Siya
Belliappa
Genpact Media Relations –
Global
+1 718 561 9843
Siya.belliappa@genpact.com
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SOURCE Genpact