Financial institutions can leverage
transaction data to uncover the financial health and patterns of
account holders
PLANO,
Texas, Feb. 6, 2024 /PRNewswire/ -- Alkami
Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based
digital banking solutions provider for financial institutions in
the U.S., recently released proprietary data focused on emerging
technology adoption, providing insight into areas such as how much
consumers utilize these new technologies along with behavior
patterns for cryptocurrency usage.
Alkami Telemetry Research uncovers intelligence, strategic
insight, and behavioral trends within account holder transactions
to inform regional and community banks and credit unions. Alkami
Telemetry Data was sourced from a panel of more than 2.5 million
account holders and over 1.5 billion transactions.
Alkami's research into consumer adoption of emerging technology
trends is designed to help financial institutions understand their
account holders' behavior and better anticipate future needs. The
research findings include:
- Paid ChatGPT usage is on the rise, with the launch of ChatGPT
creating a 5.5x increase of OpenAI subscribers in the spring of
2023.
- Virtual reality headsets are a tech category to watch. If VR
headsets do hit critical mass, consumers may expect immersive VR
app experiences for interfaces like digital banking.
- Total payments sent to cryptocurrency exchanges
through the end of 2023 declined in comparison to Alkami's 2022
research.
- Public electric vehicle (EV) charger usage, while still
nascent, grew significantly in 2022 and 2023.
- At-home DNA testing is slowly on the decline.
"These insights about consumer spending on emerging tech are
based upon Alkami's deep expertise in transaction enrichment and
analysis. Financial institutions can uncover useful spending
patterns, competitive intelligence, and financial health cues
within their own data with the help of experts in transaction
enrichment and analysis," said Mark
Leher, director, product management at Alkami. "This
intelligence can be used as a driver for financial institutions to
ensure relevant messaging and outreach to account holders through
digital channels."
Alkami's Customer Insights product, part of its Data and
Marketing Solutions, provides actionable insights derived from
account holder transaction data that can inform smarter marketing
strategies and drive more personalized engagements.
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital
banking solutions provider for financial institutions in
the United States that enables
clients to grow confidently, adapt quickly, and build thriving
digital communities. Alkami helps clients transform through retail
and business banking, digital account opening, payment security,
and data analytics and marketing solutions. To learn more,
visit www.alkami.com.
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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SOURCE Alkami Technology, Inc.