Global luxury goods leader modernizes its
infrastructure with AWS to offer exclusive customer experiences and
drive efficiencies across its global operations
Today, Amazon Web Services, an Amazon.com, Inc. company (NASDAQ:
AMZN), announced that Compagnie Financière Richemont SA (SIX: CFR),
a Swiss luxury group and owner of prestigious brands and businesses
recognized for their excellence in jewelry, watches, fashion and
accessories, including Cartier, Montblanc, IWC Schaffhausen, and
Van Cleef & Arpels, is moving its entire enterprise IT
infrastructure to AWS. Richemont will close its European data
centers and migrate additional data centers in Hong Kong and the
U.S. to AWS by the end of 2022. As part of its digital
transformation strategy, the company will move more than 5,000
virtual machines and 120 SAP instances to AWS to modernize its
infrastructure, raise its security posture, and drive automation
across its global operations.
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Richemont’s cloud-first strategy includes migrating its
business-critical enterprise IT applications and enterprise
resource planning, accounting, supply chain management,
manufacturing, product lifecycle management, and ecommerce systems
to AWS. With AWS, the luxury goods company will use a wide range of
advanced cloud capabilities, including machine learning, analytics,
security, and database, to foster product innovation across its
physical retail operations and ecommerce offerings. As part of its
five-year roadmap, Richemont will develop cloud-based systems that
provide engaging customer experiences via digitally optimized
channels that use machine learning. Using AWS technologies,
Richemont is innovating dynamic digital experiences for its
ecommerce platform faster, including personalized storefronts and
styling services, video chat consultations featuring fashion shows
customized to the shopper’s tastes, and tailored offers for early
access to new items before they hit stores.
Richemont will also increase its use of AWS Marketplace, a
digital catalog that makes it easy for organizations to discover,
procure, entitle, provision, and govern third-party software.
Richemont can access the top-tier solutions available in AWS
Marketplace to scale, curate, and further personalize the shopping
experience on its mobile and online channels. Richemont will also
use the AWS Skills Guild (a comprehensive skills enablement
program) to provide training and certification for its IT employees
to help build cloud fluency across its organization. These training
opportunities will help the company further its ability to operate
as a product-focused organization, drive efficiencies, and gain
speed and agility in meeting business and customer needs.
“AWS is integral to our enterprise IT transformation as we look
for better ways to serve our customers, streamline the way we work,
and compete globally,” said Kim Hartlev, Group Chief Information
Officer at Richemont. “AWS, with its proven experience and highly
performant global infrastructure, will deliver the agility,
security, and scalability that we need to launch new business
processes and new service models. AWS’s unparalleled pace of
innovation and broad portfolio of services, including analytics and
machine learning, will help us gain greater insights and become an
even more agile company in the cloud.”
“Richemont is using AWS to drive change within its organization,
which will result in the delivery of new applications and services
to create exceptional customer experiences,” said Greg Pearson,
Vice President, Worldwide Commercial Sales at Amazon Web Services,
Inc. “For more than 100 years, Richemont and its Maisons have had a
relentless focus on quality, innovation, and premium service. AWS’s
comprehensive set of capabilities will help Richemont reimagine the
luxury shopping experience in the digital world, offering exclusive
virtual experiences and personalized service for its global
clientele.”
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud offering. AWS has been
continually expanding its services to support virtually any cloud
workload, and it now has more than 200 fully featured services for
compute, storage, databases, networking, analytics, machine
learning and artificial intelligence (AI), Internet of Things
(IoT), mobile, security, hybrid, virtual and augmented reality (VR
and AR), media, and application development, deployment, and
management from 81 Availability Zones within 25 geographic regions,
with announced plans for 27 more Availability Zones and nine more
AWS Regions in Australia, Canada, India, Indonesia, Israel, New
Zealand, Spain, Switzerland, and the United Arab Emirates. Millions
of customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Richemont
At Richemont, we craft the future. Our unique portfolio includes
prestigious Maisons distinguished by their craftsmanship and
creativity, alongside Online Distributors that cultivate expert
curation and technological innovation to deliver the highest
standards of service. Richemont’s ambition is to nurture its
Maisons and businesses and enable them to grow and prosper in a
responsible, sustainable manner over the long term.
Richemont operates in four business areas: Jewellery Maisons
with Buccellati, Cartier and Van Cleef & Arpels; Specialist
Watchmakers with A. Lange & S�hne, Baume & Mercier, IWC
Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and
Vacheron Constantin; Online Distributors with Watchfinder &
Co., NET-A-PORTER, MR PORTER, YOOX, THE OUTNET and the OFS
division; and Other, primarily Fashion & Accessories Maisons
with Alaïa, AZ Factory, Chloé, Delvaux, dunhill, Montblanc, Peter
Millar, Purdey and Serapian. Find out more at
www.richemont.com.
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