Enablement, alignment, and investment support
accelerated partner success
MCLEAN,
Va., Nov. 15, 2023 /PRNewswire/ -- Appian
(Nasdaq: APPN) today announced significant updates to its
partner-focused growth strategy and the "One Appian" Global Partner
Program for 2024. Appian is fully committed to its partner
ecosystem as a strategic lever to further the company's position as
"vendor of choice" for end-to-end process automation. The enhanced
program empowers Appian partners to grow their businesses through a
variety of routes to market aligned to their preferred business
models, a simplified program structure, and "stackable" benefits
across partnership tiers.
Appian is fully committed to its partner
ecosystem as a strategic lever for end-to-end process
automation.
"The 2024 enhancements to our partner program support the 'One
Appian' go-to-market strategy I outlined at the beginning of the
year. The program is focused on aligning combined resources and
collective capabilities to foster greater collaboration in
delivering outstanding customer experiences and business outcomes,"
said Chris Jones, Chief Revenue
Officer at Appian. "We will increase customer value and net-new
business by enabling our partners' go-to-market strategies and
industry specializations and providing unprecedented access to
Appian resources, financial incentives, and tailored support."
The 2024 program provides a set of economic, relationship,
sales, marketing, and technical benefits designed to support and
recognize each partner's expertise, level of engagement with
Appian, and commitment to customer success. These include financial
benefits and value-based incentives tied to deal registration, new
training paths, and the execution of joint marketing campaigns to
help partners quickly create new business, generate qualified
pipeline, and increase profitability.
The program features three partnership tiers: Authorized,
Premier, and Elite. Financial incentives and stackable discounts
and benefits increase with each program tier. As partners advance
to higher tiers, they qualify for increased performance-based
financial benefits and deeper levels of enablement from Appian.
New program benefits include:
Deal Registration: protects partners' sales investments
with defined rules of engagement and increases partner
profitability by providing predictable discounts, escalating
incentives for registered deals and new logos, and provides the
ability to resell to new customers identified and registered by
partners in any market segment.
Pipeline Creation Support: provides more Appian resources
dedicated to supporting partners' go-to-market activities, new
sales tools to accelerate deal advancement, and Pipeline
Acceleration Funding available earlier in the relationship to
jump-start top-of-funnel pipeline creation.
Expanded Product Enablement: to help partners grow and
mature their Appian practice enablement, programs now include
Appian Fast Start to quickly ramp up new partners with free
developer training and certifications; Appian Edge for partners
upskilling and certifying practitioners holding eligible
certifications on competitive platforms; Accelerated Senior
Developer course offering a unique approach to learning while
actively working on customer projects; and University Partnership
support for Appian partners working with local schools interested
in offering an Appian curriculum.
Jones continued, "Appian's 2024 Global Partner Program delivers
on our commitment to partner success through enablement that
elevates and empowers the partner experience, alignment to
accelerate success together, and increased investment across our
partnership tiers."
Learn more about the benefits of becoming an Appian
partner.
About Appian
Appian is a software company that
automates business processes. The Appian AI Process Platform
includes everything you need to design, automate, and optimize even
the most complex processes, from start to finish. The world's most
innovative organizations trust Appian to improve their workflows,
unify data, and optimize operations—resulting in better growth and
superior customer experiences. For more information, visit
appian.com. [Nasdaq: APPN]
Follow Appian: Twitter, LinkedIn.
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SOURCE Appian