Customers can shop a broader assortment of
Fanatics' team and player products at Academy beginning this
fall
KATY,
Texas, Aug. 30, 2023 /PRNewswire/ -- Academy
Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line
sporting goods and outdoor recreation retailer whose mission is to
provide "Fun for All", and Fanatics, a global digital sports
platform and leading provider of licensed sports merchandise, today
announced an expanded partnership focused on enhancing the
assortment of officially licensed merchandise available to Academy
customers both in-store and online. As a result of the partnership,
Academy shoppers will have access to a wider breadth of fan shop
products that are new to Academy.
The partnership will provide Academy the opportunity to tap into
Fanatics' licensed sports inventory to give shoppers an even
broader selection of fan apparel, jerseys, headwear, and novelty
items for the whole family from portfolio brands such as Fanatics,
Nike, adidas, Mitchell & Ness, New
Era, WinCraft and more.
"Academy Sports + Outdoors is excited to partner with Fanatics
to expand out our licensed sports assortment and provide our
customers with an even better selection of gear to show off their
team pride," said Matt McCabe,
Academy Sports + Outdoors Chief Merchandising Officer. "Sports fans
know they can rely on Academy for the best gear and prices. By
teaming up with Fanatics, our customers will be able to browse an
even wider assortment to make sure every member of the family has
the gear they want at the right price."
This fall, shoppers visiting academy.com will have access to a
significant portion of Fanatics' industry-leading licensed sports
merchandise assortment, featuring teams and players from various
leagues and sports properties, beginning with NCAA and expanding
into other leagues as their seasons approach.
"Fanatics is excited to provide an incredible selection of
high-quality fan gear from our leading product catalogue to Academy
customers, whether they are shopping online or at stores," said
Gary Gertzog, Fanatics President of
Business Affairs. "We're committed to providing robust assortments
of timely products to fans across all channels, and this
partnership will allow more fans across the country to support the
teams and players they love throughout the year."
About Academy Sports + Outdoors
Academy is a leading
full-line sporting goods and outdoor recreation retailer in
the United States. Originally
founded in 1938 as a family business in Texas, Academy has grown to 271 stores across
18 states. Academy's mission is to provide "Fun for All" and
Academy fulfills this mission with a localized merchandising
strategy and value proposition that strongly connects with a broad
range of consumers. Academy's product assortment focuses on key
categories of outdoor, apparel, sports & recreation and
footwear through both leading national brands and a portfolio of
private label brands. For more information, visit
www.academy.com.
About Fanatics
Fanatics is building a leading
global digital sports platform. The company ignites the passions of
global sports fans and maximizes the presence and reach for
hundreds of sports partners globally by offering innovative
products and services across Fanatics Commerce, Fanatics
Collectibles, and Fanatics Betting & Gaming,
allowing sports fans to Buy, Collect and Bet. Through the Fanatics
platform, sports fans can buy licensed fan gear, jerseys, lifestyle
and streetwear products, headwear, and hardgoods; collect physical
and digital trading cards, sports memorabilia, and other digital
assets; and bet as the company builds its Sportsbook and iGaming
platform. Fanatics has an established database of over 100 million
global sports fans, a global partner network with over 900 sports
properties, including major national and international professional
sports leagues, teams, players associations, athletes, celebrities,
colleges, and college conferences.
For additional information please visit
www.fanaticsinc.com.
Academy Sports + Outdoors Press Contact:
Shane Carlisle, Public Relations Manager
shane.carlisle@academy.com
Fanatics Press Contact:
Seth
Schlechter, Fanatics Global Communications
sschlechter@fanatics.com
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SOURCE Academy Sports + Outdoors