Asure Launches New Integration Marketplace: Automates Routine Tasks for Small and Mid-Sized Clients and Expands Reach Into HCM Ecosystem
09 May 2022 - 10:00PM
Asure Software, Inc., (Nasdaq: ASUR), a leading provider of
cloud-based Human Capital Management (“HCM”) software solutions,
today announced its new Integrations Marketplace, to provide
clients with prebuilt integrations with more than 125 vendors in
the Payroll and HR industry.
This Integration Marketplace is made possible with recent
updates to Asure’s technology and execution of an ‘API-first’
development strategy. “The infrastructure work we did in 2021
around APIs has set us up to take advantage of new sales channels
and really capitalize on some large strategic partnerships that
will drive high margin revenue,” said Pat Goepel, Chairman, and CEO
of Asure. “Most importantly, these integrations save time,
eliminate errors, and reduce the cost of ownership for clients who
manage multiple vendors in their HCM tech-stack."
The new marketplace (www.marketplace.asuresoftware.com) provides
Asure’s clients with integrations to complementary HCM services in
Payroll & Tax, Time & Attendance, Retirement, and Worker’s
Compensation. The underlying API infrastructure now allows us to
accelerate development with new partners as we expose existing
integrations through the new marketplace. More than half of the 125
integrations have been built in the last quarter with plans to
continually add strategic partners and publish public APIs for
developers to further extend our HCM ecosystem.
Key benefits to Asure’s clients include:
- Elimination of
error-prone manual data entry
- Streamlined
processes through the employee lifecycle
- Improved data
integrity with better end-to-end visibility
- Lower Total Cost of
Ownership (TCO) of their HCM tech-stack
Key benefits to Asure include:
- A library of
prebuilt integrations makes Asure easier to do business with
- Simplified
onboarding and stickier client relationship
- Expanded sales
opportunities for businesses who are loyal to point-solutions and
see integration as a requirement for choosing a payroll
provider
- New sales channels
via strategic partnerships with HCM software providers who need
Payroll, HR, or Tax Filing services to round out their
platform
One of the marketplace’s featured integrations is with Equifax
and their employment verification product, The Work Number. This
partnership will free Asure’s clients from the burden of manually
verifying loan or benefits applications while employees may receive
faster decisions without being asked to manually provide sensitive
income & employment materials to third-party verifiers. “The
Equifax partnership is a win-win-win for our clients, their
employees, and our shareholders” added Goepel.
About Asure Software
Asure (Nasdaq: ASUR) is a leading provider of Human Capital
Management (“HCM”) software solutions. We help small and mid-sized
companies grow by assisting them in building better teams with
skills to stay compliant with ever-changing federal, state, and
local tax jurisdictions and labor laws, and better allocate cash so
they can spend their financial capital on growing their business
rather than back-office overhead expenses. Asure’s Human Capital
Management suite, named Asure HCM, includes cloud-based Payroll,
Tax Services, and Time & Attendance software as well as human
resources (“HR”) services ranging from HR projects to completely
outsourcing payroll and HR staff. We also offer these products and
services through our network of reseller partners. Visit us at
asuresoftware.com.
Investor Relations Contact
Randal Rudniski Vice President, Investor Relations, Financial
Planning & Analysis 512-859-3562
randal.rudniski@asuresoftware.com
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