Broadcom Announces Accelerate Program to Deliver Enhanced Customer Experience
17 May 2024 - 11:00PM
Broadcom Inc. (NASDAQ: AVGO) today announced its Accelerate
Program, delivered through sole-provider distribution agreements.
An expansion of the Broadcom Global Cybersecurity Aggregator
Program, the Accelerate Program is aimed at providing enhanced
service levels for more Broadcom software solutions delivered to a
broader range of Broadcom customers across multiple geographies.
Through the Broadcom Accelerate Program, partners will act as an
extension of the Broadcom team, helping customers receive the most
value from their Broadcom software investment. This includes
providing deep technical support capabilities in the customer's
preferred language and time zone, as well as enhancing the customer
experience through accessibility, specialized knowledge,
personalized assistance, training programs, and value-added
services.
The Accelerate Program now supports an expanded set of
Broadcom’s CA Technologies enterprise software, mainframe software,
and Symantec cybersecurity solutions, for Broadcom corporate and
commercial customers, provided by the following regional
distributors:
North America
- Carahsoft Technology Corp. in North America for Public Sector
(US SLED) mainframe, enterprise software, and Symantec
cybersecurity solutions.
- Carahsoft Technology Corp. in North America for non-Public
Sector (non-US SLED) mainframe and enterprise software.
- TD SYNNEX in North America for non-Public Sector (non-US SLED)
Symantec cybersecurity solutions.
Latin America
- TD SYNNEX in Latin America (excluding Brazil) for mainframe,
enterprise software and Symantec cybersecurity solutions.
Europe & Emerging Markets
- Arrow Electronics in Europe and the UK for mainframe,
enterprise software, and Symantec cybersecurity solutions.
- MBCOM Technologies (a Midis Group company) in emerging markets
for mainframe, enterprise software, and Symantec cybersecurity
solutions.
“Our goal is to deliver best-in-class experiences for customers
of all sizes, and we continue to deliver on that with our partners
through innovative models, like the Broadcom Accelerate Program,”
said Cynthia Loyd, vice president of Global Commercial &
Partner Sales, Broadcom. “These distributor partners will extend
our reach with their local expertise and deep knowledge of Broadcom
solutions. This program will help ensure we are delivering superior
service and support at all stages of the customer journey.”
Broadcom continues to enhance profitability and margin
opportunities for its distributor and resell partners. With the
Broadcom Accelerate Program, partners can differentiate themselves
and create closer relationships with customers through their
extensive knowledge of Broadcom solutions, in-region expertise and
ability to deliver value-added services. Broadcom intends to offer
the Accelerate Program in Asia Pacific and Japan regions, as well
expanding to include the Carbon Black cybersecurity portfolio in
the near future.
Broadcom will increase investments in training and enablement to
arm distribution partners with proven methodologies to provide the
highest level of customer care and support.
Additional Resources
To learn more about the Accelerate Program, read Cynthia Loyd’s
blog post.
About BroadcomBroadcom Inc. (NASDAQ: AVGO) is a
global technology leader that designs, develops, and supplies a
broad range of semiconductor, enterprise software and security
solutions. Broadcom's category-leading product portfolio serves
critical markets including cloud, data center, networking,
broadband, wireless, storage, industrial, and enterprise software.
Our solutions include service provider and enterprise networking
and storage, mobile device and broadband connectivity, mainframe,
cybersecurity, and private and hybrid cloud infrastructure.
Broadcom is a Delaware corporation headquartered in Palo Alto, CA.
For more information, go to www.broadcom.com.
Broadcom, the pulse logo, and Connecting Everything are among
the trademarks of Broadcom. The term "Broadcom" refers to Broadcom
Inc., and/or its subsidiaries. Other trademarks are the property of
their respective owners.
Press Contact:
Eloy OntiverosBroadcom Global
Communications1-650-427-6145press.relations@broadcom.com
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