Avid Tightly Integrates Advanced Graphics Solution with MediaCentral Platform for Accelerated News Production
09 December 2016 - 1:00AM
Avid® (Nasdaq:AVID) today announced significant improvements to its
on-air graphics and video solution for broadcast, Maestro 7.2. As
part of Avid’s commitment to offering the most comprehensive tools
and workflow solutions to create, distribute and optimize media,
Maestro 7.2 gives broadcasters the industry-leading graphics tool
they need to distinguish their stories with high-quality, engaging
and immersive graphics. Tighter integration with the Avid
MediaCentral® Platform—the industry’s most open, tightly integrated
and efficient platform designed for media—delivers superior
workflow integration, boosting broadcaster’s operational
efficiency.
The latest release of Maestro integrates more Avid Studio Suite
components with the Avid news production environment, enabling
greater access, efficiency, and collaboration in a single, fully
integrated video and graphics solution, and improving the overall
production workflow.
“News organizations are under relentless pressure to maintain
audience share and deliver engaging stories to air faster than ever
before,” said Alan Hoff, Vice President, Market Solutions, Avid.
“We’ve worked with our customers to define and deliver deep Maestro
integration with the Avid news production environment, empowering
them to rapidly create, manage, distribute, and play out stunning,
high-resolution 3D graphics and content that stand out from the
competition.”
The Maestro graphic media asset management (GMAM) solution makes
graphics and video clips accessible from within Maestro modules and
MediaCentral®| UX, the cloud-based web front end of the
MediaCentral Platform, which provides flexible deployment models.
The Maestro pane in MediaCentral | UX has been extended to enable
media browsing and iNEWS rundown retrieval within MediaCentral | UX
without using MOS, simplifying the workflow and increasing
efficiency and productivity.
Maestro is now tightly integrated with Interplay® | Production
and Avid NEXIS™, enabling customers to browse and search for media
from within Maestro for playout directly from Avid NEXIS, speeding
time to air. With Maestro Media Engine, customers can control video
and graphics playback from a single interface. Combined with
Maestro’s ability to retrieve Interplay | Production video content
and iNEWS rundowns, it enables a single operator to control all
video and graphic content for an entire show, significantly
improving the delivery of content.
For more information about the new version of Maestro, visit
www.avid.com.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Avid’s preeminent customer community uses
Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened
to media in the world—from prestigious and award-winning feature
films, to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, iNEWS, Interplay, AirSpeed,
Maestro, MediaCentral, Media Composer, Pro Tools and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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