The Publisher Desk Leverages Brightcove to Monetize Customers’ Video Content
20 September 2017 - 11:07PM
Business Wire
Brightcove (NASDAQ: BCOV), the leading provider of cloud
services for video, announced today that it is partnering with The
Publisher Desk, which provides publishers with customized
strategies for increasing monetization of their digital platforms.
The Publisher Desk is using the Brightcove video platform to
manage, distribute, and monetize audio and video content for its
customers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170920005111/en/
Jeffrey Misenti, co-founder, The
Publisher Desk (Photo: Business Wire).
The Publisher Desk provides publishers with a complete solution
from ad operations to programmatic ad sales that increases revenue
while simultaneously reducing costs and complexity. In working with
publishers this way, The Publisher Desk is creating a new
relationship between the agencies, trading desks, and publishers by
introducing a data-driven, scaled-audience portfolio. This includes
video, for which The Publisher Desk leverages the Brightcove video
platform.
“Today’s publishers are dealing with an ever-changing business
model brought on by the complexities of the digital world,” Jeffrey
Misenti, co-founder, The Publisher Desk, said. “Brightcove is the
right partner for us because of its robust technology stack and
integration with all our premium ad partners. We are able to
leverage the flexibility of the Brightcove platform to meet many of
the challenges that our publishers are facing.”
“The world of content has changed and companies like The
Publisher Desk are contributing to a brighter future for smaller
publishers that have quality video content to share,” Andrew
Feinberg, CEO, Brightcove said. “This is a unique relationship for
Brightcove because we are not working directly with the publisher,
but it highlights the flexibility of our open platform, ongoing
innovation, and the close relationships we have with a wide range
of premium ad partners.”
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20170920005111/en/
BrightcovePhil LeClare, 617-674-6510press@brightcove.com
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