Kim Kardashian is Featured in a New Campaign by Beyond Meat® as the Company’s First Chief Taste Consultant
24 May 2022 - 11:22PM
Beyond Meat, Inc. (NASDAQ: BYND) today announced that professional
tastemaker, icon and entrepreneur Kim Kardashian will be featured
in their new campaign. As an icon synonymous with impeccable taste
in food, fashion, beauty and more, Kim will highlight the brand’s
delicious, nutritious and sustainable product portfolio with her
signature recipes and engaging creative content.
“I’ve been focusing on going more plant-based
and can tell you that Beyond Meat is my absolute favorite – I love
how all their products not only taste amazing but are also good for
me and my family. Plus, my kids are obsessed with my Beyond
Beef® taco recipe, the Beyond
Burger® for BBQs and Beyond
Chicken® Tenders for a quick snack," said Kim
Kardashian. “As my fans know, my fridge and freezer are fully
stocked with Beyond Meat’s products and I’m so thrilled to be
featured in the campaign as its Chief Taste Consultant to inspire
people to include Beyond Meat in their diets.”
To celebrate the new role, Kim is sharing her
favorite Beyond Meat products through Beyond Meat’s newsletter that
will include exclusive offers, recipes, content and more. With her
level of influence, Kim is highly selective of brands she partners
with but chose to work with Beyond Meat as a long-time fan of the
brand’s products and mission. To sign up, go to
www.BeyondMeat.com/kimk.
“I am really inspired by Beyond Meat’s mission
and love that they are not only making plant-based eating delicious
and accessible, but are doing so in a way that benefits both people
and the planet. It’s empowering to know that the small changes I’m
making for my family, like incorporating more Beyond Meat into our
meals, can add up to make a big impact,” Kardashian continued.
Beyond Meat distinguishes itself by offering
products made with simple, plant-based ingredients without GMOs.
Beyond Meat products are designed to at least meet, if not exceed,
the nutritional profile of their animal protein equivalents with
its plant-based products.
Kim joins a growing roster of well-known Beyond
Meat ambassadors, from Kevin Hart and Shay Mitchell to Snoop Dogg
and Liza Koshy who share Beyond Meat’s vision for feeding a better
future without compromising on taste, health or sustainability.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is a leading plant-based meat company offering
a portfolio of revolutionary plant-based meats made from simple
ingredients without GMOs, hormones, antibiotics or cholesterol.
Founded in 2009, Beyond Meat products are designed to have the same
taste and texture as animal-based meat while being better for
people and the planet. Beyond Meat’s brand commitment, Eat What You
Love®, represents a strong belief that there is a better way to
feed our future and that the positive choices we all make, no
matter how small, can have a great impact on our personal health
and the health of our planet. By shifting from animal-based meat to
plant-based protein, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. As of March 2022, Beyond Meat had
products available at approximately 135,000 retail and foodservice
outlets in over 90 countries worldwide. Visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram, Twitter and TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the
year ended December 31, 2021 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 2, 2022, and the Company’s
Quarterly Report on Form 10-Q for the quarter ended April 2, 2022
filed with the SEC on May 12, 2022, as well as other factors
described from time to time in Beyond Meat’s filings with the SEC.
Such forward-looking statements are made only as of the date of
this release. Beyond Meat undertakes no obligation to publicly
update or revise any forward-looking statement because of new
information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
Media ContactShira Zackai
shira.zackai@beyondmeat.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1ae3c3ec-e2a2-4455-a532-c7e864efb6d0
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