Now available nationwide, the highly
anticipated offering from Vita Coco
coconut water and Captain Morgan promises to thaw out summer vibes
with three ready-to-drink flavors
NEW
YORK, Feb. 1, 2023 /PRNewswire/ --
Vita Coco and Captain
Morgan are serving up summer vibes in a can, and we're here for
it. The #1 selling spiced rum brand1 has joined forces
with the #1 selling coconut water2 to deliver the most
tropical tasting cocktail of the year – Vita Coco Spiked with
Captain Morgan. Crafted with delicious Captain Morgan and
refreshing-tasting Vita Coco coconut
water, this liquid marriage is sure to spice it up.
Vita Coco Spiked with Captain Morgan comes in three delicious
and iconic rum-based cocktail offerings, Piña Colada, Strawberry
Daiquiri and Lime Mojito. All three cocktails are best served
chilled from the can.
"There's a point every year when people are ready to kick winter
to the curb, and Vita Coco Spiked with Captain Morgan delivers the
taste of the tropics that is synonymous with the fun of warmer
days. And that's what this collab is all about – keeping the spirit
of summer going year-round," said Anne
Nosko, VP, Captain Morgan. "We jumped at the opportunity to
work with the best in the business, to bring people Vita Coco
Spiked with Captain Morgan and now we're all one sip closer to
summer."
Available in three delicious flavors, with Vita Coco Spiked with
Captain Morgan cocktails, tropical classics have never been easier
to enjoy.
- The oh-so-sweet Piña Colada is perfectly balanced with
the flavors of ripe pineapple, creamy coconut and Caribbean rum
- The Strawberry Daiquiri is synonymous with vacation
mode, featuring hints of ripe juicy lime rounded out with the
flavor of sweet strawberries
- And no tropical getaway is complete without a citrusy Lime
Mojito in hand, boasting notes of fresh muddled garden mint and
ripe juicy lime
"Everywhere you go in the tropics, people are mixing their
favorite spirit with coconut water," said The Vita Coco Company
Co-Founder and Executive Chairman Mike
Kirban. "Today, I am excited that Vita Coco Spiked with
Captain Morgan is bringing the tropics to backyards and
refrigerators everywhere. With as little effort as popping open a
can, friends can gather at home and enjoy a coconut water cocktail
that tastes as good as what they'd get on an epic vacation."
Whether you're soaking up the sun at the beach, poolside or just
chilling with friends of legal drinking age, Vita Coco Spiked with
Captain Morgan brings tropical summertime vibes to any get-together
hot or cold.
Vita Coco Spiked with Captain Morgan is on shelves now
nationwide or wherever spirits-based ready-to-drink beverages are
sold. The premium line of canned cocktails has an ABV of 5% and are
sold in 12oz cans for a suggested retail price of $14.99 per 4-pack.
Be sure to follow @CaptainMorganUSA and @VitaCoco on Instagram
for more delicious updates on Vita Coco Spiked with Captain Morgan.
And no matter how you decide to enjoy Captain Morgan, always
remember to drink responsibly.
About Captain Morgan
Captain Morgan is the number one
selling spiced rum in the U.S. Captain Morgan encourages everyone
21+ to spice it up by bringing our flavor to every occasion. The
Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced
Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White
Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private
Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut
Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla
Spiced Rum, and Vita Coco Spiked with CAPTAIN MORGAN. For more
information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the London Stock Exchange (LSE: DGE) and New York Stock
Exchange (NYSE: DEO) and its their products are sold in more than
180 countries around the world. For more information about Diageo,
our people, brands, and performance, visit www.diageo.com. Visit
Diageo's global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About The Vita Coco Company
The Vita Coco Company,
Inc. (NASDAQ: COCO) was co-founded in 2004 by Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The
Vita Coco Company's brands include the leading coconut water,
Vita Coco; clean energy drink, Runa;
sustainable enhanced water, Ever & Ever; and protein-infused
water, PWR LIFT. With its ability to harness the power of people
and plants, and balance purpose and profit, The Vita Coco Company
has created a modern beverage platform built for current and future
generations. The Vita Coco Company, Inc. is a B Corp™ and is
incorporated as a Public Benefit Corporation.
Media
Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Sydney Farrar,
Diageo
Sydney.Farrar@Diageo.com
The Vita Coco Company
vitacoco@dittoepr.com
1 Nielsen Total US xAOC + Liquor Census and
Convenience, L52W through 01/21/23
2 IRI Total US - MULO+C latest 52 weeks ending
01/01/2023
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SOURCE Captain Morgan
