Loyalty Pays off at CPK
07 July 2011 - 8:14AM
Business Wire
California Pizza Kitchen, Inc. (CPK) (NASDAQ: CPKI), home of the
Original BBQ Chicken Pizza and other innovative hearth-baked
pizzas, made-to-order pastas, creative salads, appetizers, soups,
sandwiches and desserts, announced today that Southern California
resident Susan Williams has won the $100,000 grand prize in the
restaurant chain’s nationwide Thank You Card program, which
kicked-off in April. Karl Thomas from Houston, TX won the $50,000
prize and Trevor Griner from Louisville, KY had his Thank You Card
opened to reveal the third place prize of $25,000.
Williams learned she won the grand prize of $100,000 after using
the Thank You Card while vacationing in Las Vegas, NV.
“I’ve been consistently going to CPK for over 20 years and have
participated in the Thank You Card program before,” said Susan
Williams. “I went to the CPK in Las Vegas knowing I can get a good
meal and won. It’s a blessing as I have three boys who are all in
college and the money will definitely help.”
The $50,000 Thank You Card was opened for the Thomas family at
their local Houston CPK, where they are frequent guests. “I was in
shock and my family and I couldn’t believe it,” said Karl Thomas.
“It’s really generous of CPK. We love to go there and it was a
really wonderful surprise.”
The third place winner had his Thank You Card opened at the CPK
restaurant not five miles from his home in Louisville. “Not only
was winning the Thank You Card program exciting but it was
emotional as it couldn’t have come at a better time for me,” said
Trevor Griner. “I’m so thankful and I plan to use the $25,000 for
college tuition.”
In April, CPK gave out 2.9 million Thank You Cards to customers
dining at their full service restaurants across the nation. Each
party received a sealed envelope with a check containing a
guaranteed prize, ranging from 10 percent off a meal to $100,000.
This year, CPK also embraced the popularity of social media, giving
guests using Facebook and Foursquare two additional ways to play
and win prizes online. CPK “Thanked” its biggest Facebook Fan with
its #1 CPK Fanatic title, where the person with the most votes won
a trip for two to any CPK in the world, plus $10,000. Other Thank
You Card program prizes ranged from CPK Frozen Pizza for a Year and
$1,000 Neiman Marcus shopping sprees to four-night stays at the
Four Seasons Beverly Hills.
“We are thrilled to be giving out prizes as a way to say thank
you to our loyal customers,” said Rick Rosenfield and Larry Flax,
co-founders and co-CEOs of California Pizza Kitchen. “Our Thank You
Card program is exciting for our guests and our way of showing our
appreciation for years of support.”
For complete program details and official contest rules, please
visit www.cpk.com.
About CPK
California Pizza Kitchen, Inc., founded in 1985, is a leading
casual dining chain featuring an imaginative line of hearth-baked
pizzas, including the original BBQ Chicken Pizza, and a broad
selection of distinctive pastas, salads, appetizers, soups,
sandwiches and desserts. CPK premium pizzas are also available to
sports and entertainment fans at three Southern California venues
including Dodger Stadium, Angel Stadium of Anaheim and STAPLES
Center. Also included in the Company's portfolio of concepts is LA
Food Show Grill & Bar, which is located in Manhattan Beach,
California. The Company also has a licensing arrangement with
Nestle USA to manufacture and distribute a line of California Pizza
Kitchen premium frozen products. For more details, visit
www.cpk.com.
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