NIWOT, Colo., Feb. 1, 2018 /PRNewswire/ -- Crocs, Inc. (NASDAQ:
CROX), a global leader in innovative casual footwear for women, men
and children, today announced the worldwide debut of its Drew
Barrymore ♥ Crocs Color-Block Collection. The line, which
includes special-edition footwear styles for women and children,
was designed in partnership with Drew Barrymore, an ambassador for
the brand's "Come As You Are" campaign.
Featuring fresh combinations of white, navy and yellow and
custom-designed embellishments, Color-Block links the bold look
that consumers love about Crocs with design touches that speak to
Barrymore's personality and style. The exclusive collection is
available on popular Crocs silhouettes, including the Classic Clog,
the Crocband™ Clog and the Crocs Sloane Slide.
"When it came to designing my first ever footwear collection
with Crocs, I was inspired by love, positivity and the little quirk
– or quirks, in my case – that makes each of us unique," said
Barrymore, the Golden Globe Award-winning actress, producer,
director, cosmetics line creator, author and mother. "Working
together on these Drew Barrymore ♥ Crocs styles was a
genuine labor of love and I'm excited to share a piece of my
one-of-a-kindness with the world."
Crocs is also thrilled to welcome Barrymore back as one of three
ambassadors for the evolution of its "Come As You Are" campaign in
2018. Anchored in optimism, versatility and comfort, "Come As You
Are" celebrates uniqueness and individuality, and, most
importantly, what it means for everyone to be comfortable in their
own shoes.
"Drew is unapologetically optimistic and delightfully positive,
and we think those traits, which are also central to our brand
philosophy, shine throughout the Drew Barrymore ♥ Crocs
Color-Block Collection," said Michelle
Poole, Crocs Sr. Vice President of Global Product and
Marketing. "These styles do a great job capturing Drew's spirit
while offering our consumers a fresh, stylish take on several of
our iconic Crocs silhouettes for women and children."
The Drew Barrymore ♥ Crocs Color-Block collection is
available now on crocs.com and at select stores globally this month
at a US MSRP of $44.99 for the
Classic Clog, $49.99 for the
Crocband™ Clog and $49.99 for the
Crocs Sloane Slide. For children, the Classic Clog is available at
a US MSRP of $29.99 and $34.99 for the Crocband™ Clog.
A second Drew Barrymore ♥ Crocs Collection will launch
globally in May 2018 and will feature
exclusive graphics and embellishments on Crocs Classic Clogs,
Crocband™ Clogs and Crocs Sloane Slides, as well as Crocs Isabella
Sandals and Flips.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men and children, combining comfort and style
with a value that consumers know and love. Every pair of shoes
within Crocs' collection contains Croslite™ material, a
proprietary, molded footwear technology, delivering extraordinary
comfort with each step.
In 2018, Crocs reinforces its mission of "everyone comfortable
in their own shoes" with the second year of its global Come As You
Are™ campaign. To learn more about Crocs or Come As You
Are, please visit www.crocs.com or follow @Crocs on
Facebook, Instagram and Twitter.
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SOURCE Crocs, Inc.