BATON ROUGE, La. and
LAS VEGAS, Sept. 17, 2021 /PRNewswire/ -- For the first
time ever, a perennial powerhouse in college athletics is naming an
official sportsbook partner. LSU Athletics and Caesars
Entertainment Inc. (NASDAQ: CZR) announced today a multi-year
partnership to make Caesars Sportsbook the exclusive gaming and
sportsbook partner of the Louisiana State
University athletics department. This landmark alliance with
a Power Five athletics department, facilitated by LSU's third-party multi-media rights holder,
Playfly Sports, focuses on unique alumni and fan engagement
opportunities while expanding responsible sports gaming and
education.
"LSU Athletics programs have always exemplified excellence, and
at Caesars, we couldn't be happier to partner with such an iconic
brand in college athletics," said Chris
Holdren, Co-President of Caesars Digital. "We have
a proud legacy in Louisiana, and
bringing LSU fans and alumni closer to
the sports they love while also offering scholarship opportunities
will help us build upon that."
Caesars Sportsbook, the best-in-class sportsbook offering, will
receive a multitude of marketing and sponsorship assets from LSU
Athletics. Assets include naming rights for the new Caesars
Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger
Stadium beginning on Saturday, Sept.
18 for LSU's matchup against
Central Michigan, as well as
additional signage at the Pete Maravich Assembly Center, Alex Box
Stadium and an exclusive presence on the LSU Sports Mobile App.
Broadcast and digital sponsorship rights, visibility for Caesars
Sportsbook throughout all of LSU's 21
men's and women's sports programs are also included in the
agreement, as well as opportunities for Caesars Sportsbook
customers to attend LSU athletic events
and access VIP hospitality at Tiger Stadium through their
membership with the company's industry-leading loyalty program,
Caesars Rewards.
"LSU has always taken pride in
providing fans with unique, innovative, and world-class
experiences, and our new partnership with Caesars Entertainment
will do just that," said LSU Athletics Director Scott Woodward. "We share a clear vision of
how athletics and entertainment can come together to enhance the
fan experience, and we are excited to join with Caesars to make
that vision a reality."
This multi-year partnership strengthens Caesars' already
established footprint in Louisiana, which includes the recent
commitments to large-scale renovations transforming Harrah's
New Orleans to Caesars New Orleans
and Isle of Capri Lake Charles to Horseshoe Lake Charles. It also
comes hot on the heels of the unveiling of the Caesars Superdome in
New Orleans and the eve of sports
betting launching in the Pelican State.
Caesars is committed to working with the Louisiana Association
on Compulsive Gambling, regulators and the community to provide
responsible gaming resources to all eligible sports bettors in the
state and driving awareness of the responsible gaming tools
available on the Caesars Sportsbook app. In keeping with Caesars
Entertainment's decades-long commitment to responsible gaming, the
company will not market to students or fans under the age of 21 or
highlight any gaming offers inside campus facilities.
In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship
fund to support Louisiana-resident
LSU students. The fund will benefit
students pursuing majors in sports administration, commerce and
leadership, paving the way for future Tigers in the industry.
"As a proud partner of LSU Athletics, we are focused on creating
innovative partnerships to engage sponsors and unlock meaningful
new revenue sources," said Michael
Schreiber, Founder & CEO of Playfly Sports. "Given the
interest in and access to gaming, we are excited to responsibly
bring Caesars Sportsbook and LSU
together."
Once sports betting launches in Louisiana, Tiger alumni and sports fans above
the age of 21 in the state can enjoy Caesars Sportsbook's
state-of-the-art product offerings. The easy-to-navigate Caesars
Sportsbook app integrates mobile sports betting with Caesars
Rewards, where every bet, win or lose, rewards the bettor with Tier
Credits and Reward Credits that can be used to unlock unbeatable
experiences within the Caesars portfolio of properties and
partnerships.
About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment company in the US and one of the world's most
diversified casino-entertainment providers. Since its beginning in
Reno, NV, in 1937, Caesars
Entertainment, Inc. has grown through development of new resorts,
expansions and acquisitions. Caesars Entertainment, Inc.'s resorts
operate primarily under the Caesars®,
Harrah's®, Horseshoe®, and
Eldorado® brand names. Caesars Entertainment, Inc.
offers diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You
Start.® Gambling Problem? Call 1-800-522-4700. For
more information, please visit. www.caesars.com/corporate. If
you think you or someone you care about may have a gambling
problem, call 1-877-770-STOP (1-877-770-7867).
About Playfly Sports
Playfly Sports is a full-service
sports marketing company operating where sports marketing, media
& technology converge. Playfly Sports drives outcome-based
solutions for brands reaching approximately 83% of all US sports
fans generating over 230bn impressions each year in pro, college,
and high school sports. Utilizing the influence and durability of
local sports fandom, Playfly Sports exclusive rights in the NBA,
NHL, MLB, NCAA, esports, and high school sectors drive value for
our local, regional, and national brand partners. Playfly's
insights-infused multimedia and tech platforms drive innovation
through scaled linear, digital, in-venue, and experiential
marketing and engagement assets. Playfly Sports has the unique
ability to partner, innovate, and advance the aspirations of
athletes, brands, academic institutions, and sports fans across the
U.S. Playfly Sports is Igniting Brands through the Love of Fans.
Visit Playfly Sports online at playfly.com and follow Playfly
Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
www.playfly.com
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SOURCE Caesars Entertainment, Inc.