Biscoff® Is Back at KRISPY KREME®!
08 January 2024 - 10:00PM
Business Wire
Brands partner on new Biscoff collection to
give fans even more of what they love to kick off new year,
including two all-new Biscoff doughnuts
Calling all Biscoff® fans! Krispy Kreme® is partnering again
with Biscoff® to give guests even more of what they love: Krispy
Kreme Biscoff doughnuts packed with more Biscoff in every bite.
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the full release here:
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Krispy Kreme and Biscoff partner on new
Biscoff collection to give fans even more of what they love to kick
off new year, including two all-new Biscoff doughnuts. (Photo:
Business Wire)
Beginning Jan. 8 for a limited time at participating shops
across the U.S., fans can enjoy the new Biscoff® Cookie Butter
Cheesecake Doughnut and Biscoff® Chocolate Iced Cookie Butter
Crunch Doughnut, along with the return of the popular Biscoff®
Cookie Butter Iced Doughnut introduced last year.
“Our fans loved when last year’s Biscoff doughnuts landed for
the first time in the U.S., so we had to bring back Biscoff and
make every bite even better,” said Dave Skena, Global Chief Brand
Officer for Krispy Kreme. “These doughnuts have even more Biscoff
cookie crunch, more Biscoff cookie butter and more deliciousness.
Biscoff is back at Krispy Kreme!”
The 2024 Biscoff collection includes:
- NEW Biscoff® Cookie Butter Cheesecake Doughnut: A
shell doughnut filled with Biscoff® Cookie Butter cheesecake
filling, dipped in Biscoff® Cookie Butter icing, topped with
Biscoff® Cookie crumble and Biscoff® Cookie Butter drizzle.
- NEW Biscoff® Chocolate Iced Cookie Butter Crunch
Doughnut: An Original Glazed® doughnut dipped in chocolate
icing topped with Biscoff® Cookie Butter buttercream dollop and
Biscoff® Cookie crumble.
- Biscoff® Cookie Butter Iced Doughnut: A Krispy Kreme
Original Glazed® doughnut dipped in Biscoff® Cookie Butter
icing.
Krispy Kreme’s Biscoff doughnuts are available in-shop and for
pickup or delivery via Krispy Kreme’s app and website. Guests can
also enjoy the collection in a Krispy Kreme 6-pack delivered fresh
daily to select grocery stores. Visit www.krispykreme.com/locate to
find a shop or grocery store near you.
Show how you're loving Krispy Kreme Biscoff doughnuts by using
#KrispyKreme and tagging @krispykreme on social. Learn more about
the limited time offer by visiting
www.krispykreme.com/promos/biscoff.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in more than 35 countries through its unique network of
fresh doughnut shops, partnerships with leading retailers, and a
rapidly growing Ecommerce and delivery business with more than
13,000 fresh points of access. Our purpose of touching and
enhancing lives through the joy that is Krispy Kreme guides how we
operate every day and is reflected in the love we have for our
people, our communities, and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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version on businesswire.com: https://www.businesswire.com/news/home/20240108560023/en/
Liv Weller Liv.Weller@fleishman.com
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