Multinational Financial Services Company BBVA Consolidates Technology Solutions with Domo to Support its Digital Transformation Journey
21 March 2024 - 7:05AM
Business Wire
Domo (Nasdaq: DOMO) announced that Banco Bilbao Vizcaya
Argentaria (BBVA), one of the largest global financial services
institutions in the world, consolidates technology solutions with
Domo to help the company – and its more than 121,000 employees –
reach its digital transformation goals.
BBVA has a presence in more than 25 countries, including a
strong leadership position in the Spanish market as Mexico’s
largest financial institution, and with leading franchises in South
America and Turkey. With such a large and complex business
operation, BBVA needed to tackle a variety of operational
challenges as part of its digital transformation initiatives,
including the organization of extensive amounts of customer
information and consolidating various data sources and systems.
Domo enabled the financial institution with a simple, tangible and
secure path to connecting global teams, developing new key
performance indicators (KPIs), democratizing access to customer
feedback data and more.
As technology upends the traditional relationship between banks
and their clients, BBVA has made significant progress in
overhauling customer experiences to align with their changing
needs. In addition to enabling BBVA with a platform to easily
access customer data, Domo also helps BBVA measure and comprehend
its customers' digital interactions in the BBVA app. With the
ability to easily and intuitively share key insights with the
entire organization, BBVA has seen increased productivity in
day-to-day operations.
“With a company as complex as BBVA, it can be hard to adapt to
new technologies or processes. This becomes especially apparent
when considering the large number of teams and regions we have,
each one of them with different needs, connecting to very different
data sources and their own internal processes,” said Elena Alfaro,
Global Head of Data and Advanced Analytics in Client Solutions at
BBVA. “While we used to find it hard to align data from different
teams and departments, with Domo, every employee is now able to
have the data and access they need, and employees can work together
without the need for expensive or overly complicated
initiatives.”
Domo empowers BBVA leadership to present all the key messages
related to their Net Promoter Score (NPS) and non-financial KPIs,
so that employees across the organization have visibility into
client satisfaction. Additionally, by integrating information from
the thousands of customer queries BBVA receives each month, Domo
sheds new light on the financial services institution’s
performance. The data integration in Domo saves time and minimizes
operational risk associated with its previous manual reporting and
assessment processes.
“When we spoke to BBVA about their specific needs, we learned
that they have a range of cross functional key metrics and specific
program metrics that help them keep track of changes to their
customers,” said Mark Maughan, SVP of customer success, Domo. “Domo
enables all BBVA employees with easy access to important and
relevant data, and helps them keep a pulse on their metrics through
data experiences that drive better business decisions and multiply
business outcomes.”
To learn more about how multinational institutions like BBVA are
using Domo to improve business operations and data visibility,
visit www.domo.com/customers.
About Domo
Domo puts data to work for everyone so they can multiply their
impact on the business. Our cloud-native data experience platform
goes beyond traditional business intelligence and analytics, making
data visible and actionable with user-friendly dashboards and apps.
Underpinned by AI, data science and a secure data foundation that
connects with existing cloud and legacy systems, Domo helps
companies optimize critical business processes at scale and in
record time to spark the bold curiosity that powers exponential
business results.
For more information, visit www.domo.com. You can also follow
Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20240320557011/en/
Cynthia Cowen PR@domo.com
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