Outcast Turns to Domo to Measure Campaign Performance and Fuel Insights for Its Tech Clients
15 March 2024 - 7:05AM
Business Wire
Today, Domo (Nasdaq: DOMO) announced that Outcast, a leading
integrated communications and marketing agency, is using Domo’s
data experience platform to measure the impact of its campaigns and
make real-time, informed decisions about where to focus client
resources.
Outcast serves clients across a wide variety of tech industries,
ranging from e-commerce to consumer products to artificial
intelligence. Each client requires a customized program with a
unique mix of campaigns across earned, social, owned and paid
channels. To better serve its clients in the fast-paced tech
industry, Outcast turned to Domo to automatically capture - in near
real-time - data for each of these channels to deliver insights
into campaign performance, as well as produce fast and accurate
reporting.
Prior to implementing Domo, the agency had tried rolling out a
different business intelligence (BI) tool, but a complicated UX
resulted in poor adoption rates. Instead, Outcast employees
manually logged client campaign performance data, a time-consuming
process that often led to data silos, and prevented them from
making quick, real-time decisions about where to focus their
resources. This problem was amplified for larger clients who often
have several different agencies and stakeholders involved within a
campaign.
Outcast was able to eliminate the manual reporting and
completely recreate its reporting infrastructure with Domo’s
out-of-the-box integrations and connectors. Now the agency
automatically captures real-time data for the earned, owned and
paid campaigns of each client. This simplicity has increased data
literacy across the agency, giving teams the confidence to
automatically capture data and glean insights for owned and paid
channels, as well as the ability to deliver instant insights into
campaign performance with the click of a button.
“Our teams were frustrated daily, manually pulling data from
various platforms. This manual work led to error and
inconsistencies in key metrics,” said Aaron Lemley, Senior Director
of Marketing Analytics at Outcast. “Reporting on campaign
performance has gotten exponentially easier, quicker and more
accurate since we’ve turned to Domo. Domo allows us to have higher
data integrity, while discovering insights from our clients’ data
in real-time, and then directly empower our clients to take action
based on those insights.”
Beyond Outcast’s internal teams, Domo Everywhere – Domo’s
embedded analytics solution – enables the agency’s clients to get
answers immediately through personalized dashboards and insights
available on web or mobile. Self-serve analytics help clients
monitor their campaign performance in real time rather than waiting
for a report, increasing their confidence in the agency’s work
while saving time previously spent on ad hoc reporting
requests.
“Outcast demonstrates how attainable impactful data experiences
can be for anyone – within an agency or as a client,” said Mark
Maughan, SVP of customer success, Domo. “When you have the right
connectors and solutions at your fingertips and the power to share
data externally, in real-time, you can scale data experiences
without diverting precious time away from other priorities.”
To learn more about how innovative organizations like Outcast
are using Domo to put data to work for everyone, visit
www.domo.com/customers.
About Domo
Domo puts data to work for everyone so they can multiply their
impact on the business. Our cloud-native data experience platform
goes beyond traditional business intelligence and analytics, making
data visible and actionable with user-friendly dashboards and apps.
Underpinned by AI, data science and a secure data foundation that
connects with existing cloud and legacy systems, Domo helps
companies optimize critical business processes at scale and in
record time to spark the bold curiosity that powers exponential
business results.
For more information, visit www.domo.com. You can also follow
Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20240314240560/en/
Cynthia Cowen PR@domo.com
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