Viant Licenses Comscore Data for Training ViantAI
29 October 2024 - 11:03PM
Business Wire
Breakthrough AI Media Buying Platform Leverages
Comscore’s Premier Data
Viant Technology Inc. (NASDAQ: DSP) today announced an expanded
integration with Comscore, which will enable the use of its trusted
audience data to train ViantAI, the world’s first fully autonomous
media buying platform. This integration will allow ViantAI to
leverage Comscore’s site ranking and audience reach data, alongside
Viant’s foundation of data, in the creation of media plans,
offering advertisers and agencies the assurance of insights from a
respected measurement and analytics partner. By utilizing
data-driven insights, ViantAI enables users to create and optimize
media plans with greater precision and effectiveness in a matter of
seconds.
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ViantAI will leverage Comscore’s site
ranking and audience reach data, alongside Viant’s foundation of
data, in the creation of media plans. (Graphic: Business Wire)
“ViantAI is making AI-as-a-Service a reality for advertisers. As
a strategic enhancement to our robust ViantAI platform, this
partnership with Comscore provides an additional layer of reliable
third-party data,” said Tim Vanderhook, CEO of Viant Technology.
“By training ViantAI with Comscore data, we’re reinforcing our
credible AI-powered planning recommendations with trusted rankings
and reach data, giving clients the confidence to make informed
decisions.”
This expanded collaboration with Comscore underscores Viant’s
commitment to equipping its clients with AI technology that
provides reliable, actionable information to drive more effective
media strategies, helping advertisers to navigate the complex and
time-consuming media planning and execution processes.
“We're thrilled to integrate the industry's leading audience
data with ViantAI, delivering groundbreaking solutions to the
market that advertisers can trust,” said Steve Bagdasarian, Chief
Commercial Officer at Comscore. “Our data equips advertisers with
essential insights on digital audience reach and site rankings, all
seamlessly within the ViantAI platform.”
This integration represents yet another advancement in Viant’s
mission to deliver best-in-class technology and innovative
autonomous advertising solutions. Viant continues to enhance its
AI-driven advertising capabilities, reinforcing its commitment to
transparency and accountability.
ABOUT VIANT TECHNOLOGY
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered
programmatic advertising, dedicated to driving innovation in
digital marketing. Our omnichannel platform, built for Connected TV
(CTV), allows marketers to plan, execute, and measure their
campaigns with unmatched precision and efficiency. With the launch
of Viant AI, Viant is building the future of fully autonomous
advertising solutions, empowering advertisers to achieve their
boldest goals. Viant was recently awarded Best Demand-Side Platform
by MarTech Breakthrough, recognized as a Great Place to Work®, and
received the Business Intelligence Group’s Innovation Award for AI
Advancements.
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Media Contact: Marielle Lyon press@viantinc.com
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