The National Football League and EA Sports Transform the 2021 Pro Bowl Presented by Verizon
18 November 2020 - 8:42AM
Business Wire
2021 NFL Pro Bowl Goes Virtual in EA SPORTS
Madden NFL 21
Pro Bowl Fan Vote, presented by Verizon, Begins
Today
Pro Bowl-Themed Show Celebrating Players to Air
on ESPN and ABC
Today, the National Football League (NFL) and Electronic Arts
(NASDAQ: EA) announced plans to transform the 2021 NFL Pro Bowl
presented by Verizon by going virtual in Madden NFL 21. The opening
of the Pro Bowl Fan Vote presented by Verizon also kicks-off today,
along with the unveiling of early details of an all-new virtual Pro
Bowl experience within Madden NFL 21. After the announcement that
the Pro Bowl game will not be played in Allegiant Stadium in 2021,
the NFL will incorporate several additional elements which will
ultimately comprise this new virtual Pro Bowl experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201117006266/en/
2021 NFL Pro Bowl x EA SPORTS Madden NFL
21 (Graphic: Business Wire)
EA SPORTS and the NFL will create a week-long series of matchups
featuring celebrities, NFL Legends, current players, and streamers
playing as the official Pro Bowl rosters in Madden NFL 21. These
matchups will culminate in an action-packed virtual Pro Bowl game
played with 2021 Pro Bowl players facing off within Madden NFL 21.
These virtual games will be available for fans to watch across a
variety of platforms. Additionally, for players of Madden NFL 21,
EA SPORTS will be dropping new Pro Bowl content in-game so that
players worldwide can play out the AFC vs. NFC matchup
themselves.
“Even amidst unparalleled change across the sports industry, we
are excited to transition many of the signature components of the
Pro Bowl-which will go virtual in Madden NFL 21- into a new
innovative experience for our players and fans. We remain committed
to using our Pro Bowl platform to empower fans to virtually
celebrate the best players in the game,” said Peter O’Reilly, NFL
EVP of Club Business and Events. “Our partners at EA SPORTS and
Verizon are uniquely positioned to help the NFL make the
transformation of this high-profile event from live to virtual
possible, and we look forward to working closely with them to
deliver this unprecedented experience to fans.”
“We are transforming the Pro Bowl for fans everywhere and
bringing another amazing NFL experience to life in the way only
Madden NFL can,” said Chris Bruzzo, Electronic Arts EVP of
Marketing, Commercial & Positive Play. “We’re excited to work
closely with the NFL, our long-time partner, to move the Pro Bowl
to the virtual fields of Madden NFL and be part of the first
high-profile sporting event to go virtual. Our community is hungry
for more interactive experiences, so we are always working to
create more opportunities to bring them closer to the sports they
love.”
Starting today, fans can show their support for their favorite
players by voting for them to be named to the 2021 Pro Bowl
presented by Verizon roster. Additionally, the NFL will leverage
social media platforms to showcase its players’ incredible athletic
accomplishments and competitive nature, while also highlighting
their unique personalities off the gridiron.
Fans have the opportunity to vote for the Pro Bowl presented by
Verizon roster as often as they’d like starting today until
Thursday, December 17 across a variety of platforms, including:
- On NFL.com/ProBowlVote.
- Through Madden NFL 21 Mobile and Madden NFL 21 on consoles.
Plus, Madden NFL players will see Pro Bowl voting content and
announcements in-game throughout the duration of the voting period,
with more ways Madden NFL fans can play an active role in virtual
in-game roster additions to come.
- Directly on Twitter during the final two weeks of voting
(December 1 - December 17). Fans can vote directly on Twitter by
tweeting the first and last name of the player, tagging the
player's official Twitter handle or creating a hashtag including
the player's first and last name. All three of these methods must
include the hashtag: #ProBowlVote.
NFL players and coaches will cast their votes on Friday,
December 18. Player selections will be determined by the consensus
votes of fans, players and coaches, with each group's vote counting
as one-third toward determining the All-Star players who will be
selected to this year’s Virtual Pro Bowl. The NFL is the only
sports league that combines voting by fans, coaches and players to
determine its Pro Bowl teams.
The NFL, ESPN and ABC will continue working together on Pro
Bowl, creating engaging content from the start of the Pro Bowl vote
all the way through the traditional Pro Bowl week and gameday. The
week-long series of virtual events celebrating the Pro Bowl will be
featured in a special program, which will air on ESPN and ABC. More
detail to be announced at a later date.
The following is a breakdown of positions and the corresponding
numbers of players who will be selected (88 total in each
conference) for the 2021 Pro Bowl presented by Verizon:
OFFENSE DEFENSE SPECIAL TEAMS Wide Receivers (8) Defensive Ends (6)
Punters (2) Tight Ends (4) Interior Linemen (6) Placekickers (2)
Tackles (6) Outside Linebackers (6) Return Specialists (2) Guards
(6) Inside/Middle Linebackers (4) Special Teamers (2) Centers (4)
Cornerbacks (8) Long Snappers (2) Quarterbacks (6) Safeties (6)
Running Backs (6) Fullbacks (2)
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. Madden and the NFL are property of their respective owners and
used with permission.
Category: EA Studios
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201117006266/en/
NFL: Samantha Roth VP, Communications 212-450-2768
Samantha.roth@nfl.com
Electronic Arts: Will Alexander PR Manager 614-477-9728
walexander@ea.com
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