TIDMGAN
RNS Number : 9331E
GAN PLC
12 May 2017
LONDON STOCK EXCHANGE (LSE): GAN | IRISH STOCK EXCHANGE (ISE):
GAME
GAN Launches Simulated Gaming for WinStar World Casino and
Resort
London & Dublin | May 12, 2017: GAN plc ("GAN" or the
"Company"), an award-winning developer and supplier of
enterprise-level B2B Internet gaming software, services and online
gaming content in the United States, today announces the launch of
the highly anticipated Simulated Gaming(TM) website and supporting
mobile apps for WinStar World Casino and Resort in Thackerville,
Oklahoma ("WinStar" or "the Client").
WinStar is a major gaming destination for residents of Oklahoma
and Northern Texas offering nearly 7,500 electronic games and 145
tables games, making WinStar's property one of the largest casinos
in the world. This partnership was previously announced by GAN on
August 12, 2016.
Following an extensive diligence process, GAN was selected for
their deep capabilities in providing social gaming experiences from
a singular technology platform together with the ability to deliver
a custom-designed website/App wholly integrated into their
on-property loyalty program and Scientific Games' ACSC casino
management system. This major commercial launch reinforces GAN's US
market position as the leading B2B enterprise software solution
provider to 'bricks and mortar' US casino operators looking to move
online with an Internet gaming-as-entertainment solution
custom-designed to align with their property's brand and fully
integrated with their rewards program.
Highlights
-- Simulated Gaming(TM) experience is fully integrated into the
on-property rewards program operated by WinStar in reliance upon
GAN's US-patented iBridge Framework(TM) linking GAN's Internet
gaming system with WinStar's Scientific Games ACSC casino
management system. Patrons purchasing virtual chips online may
receive WInStar Online Gaming Reward Points redeemable on-property
for real experiences including gift cards, tickets for shows, spa
credits, golf benefits and meals in restaurants.
-- GAN's fourth (4(th) ) major Native American casino operator
client in the United States to launch Simulated Gaming online in
the US and GAN's twelfth (12(th) ) live US casino client operating
Simulated Gaming online since launch in January 2014.
-- WinStar World Casino and Resort offers 600,000 square feet of
gaming floor space offering nearly 7,500 electronic games; and
approximately 140 casino table games.
-- Now available online at WinStarOnlineGaming.com (app stores'
search 'WinStar World Casino') is an innovative Internet-based
Simulated Gaming(TM) service designed by GAN specifically to
complement WinStar World Casino and Resort, offering their patrons
a free-to-play, gaming-as-entertainment experience comprising a
wide range of recognized casino electronic games, video poker and
table games available only on GAN's Simulated Gaming(TM)
platform.
-- Custom product design by GAN reflects and protects the
WinStar World Casino brand identity with cutting-edge user
interface for maximum patron engagement across web and mobile apps
available within the major app stores.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
"We are enormously privileged to bring one of America's largest
and most vibrant casino properties online with our Simulated Gaming
solution. WinStar World Casino is the largest casino in the World
and we anticipate their massive audience of patrons will engage
heavily with Simulated Gaming. On behalf of the entire team at GAN,
we would like to extend our thanks to the Client for offering GAN
the opportunity to bring Simulated Gaming to their regional gaming
market. This contract is expected to deliver material revenue and
earnings to GAN throughout the remainder of 2017."
Wayne McCormick, WinStar World Casino and Resort general manager
commented:
"GAN was selected for their breadth of experience in enabling
casino properties to provide a free-to-play online gaming
experience and their commitment to integrating our highly-regarded
on-property rewards program into this user experience. Equipped
with GAN's Simulated Gaming, WinStar World Casino and Resort will
continue to introduce our casino experience - both online and
on-property - to a nationwide audience of casino game players."
FAQs about GAN's Simulated Gaming(TM)
-- Launched in the US by GAN in January 2014, Simulated
Gaming(TM) has proven to monetize Internet traffic to existing
websites operated by land-based US casinos with average revenue per
daily active user (ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as
against an original estimate of $0.60, greatly exceeding equivalent
numbers reported by Social Casino operators.
-- Supported by 167 months of operating data across eleven (11)
major US casino deployments, Simulated Gaming(TM) is now proven to
drive increased visitation on-property and in 2014 delivered on
average a 28% uplift in on-property theoretical win from increased
visitation by existing patrons who also engage with Simulated
Gaming(TM) online.
-- US casino operators report more than 50% of their surveyed
casino patrons are already engaged in playing multiple Social
Casinos online. Simulated Gaming(TM) enables land-based US casinos
access to the Social Casino market worth $3.8 billion annually
worldwide in 2016 (source: Eilers & Krejcik Gaming, LLC) and is
proven to increase property visitation among existing patrons,
reactivate lapsed patrons bringing them back on-property and drive
acquisition of new patrons from outside the typical drive distance
to the property.
www.GAN.com
For further information please contact:
GAN Investors: The Equity
Group
Dermot Smurfit Adam Prior
Chief Executive Officer aprior@equityny.com
+44 (0) 20 7292 6262 Main telephone: 212.371.8660
dsmurfit@GAN.com
Davy
John Frain / Barry
Murphy
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAN
The Company has developed an Internet gaming enterprise software
system, GameSTACK(TM), which it licenses to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gambling Commission
license, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat,
Ainsworth, KONAMI, Everi (formerly Multimedia Games), Incredible
Technologies, GamoMat, Reel Time Gaming, High Flyer Games and
Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming
content to major European gaming operators including Bet365,
Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and
SNAI.
In the United States for real money Internet gaming, GAN has
partnered with Betfair Plc to provide its Internet Gaming System
following the introduction of regulated real-money online gaming in
New Jersey in November 2013.
In the United States for Simulated Gaming(TM), GAN has partnered
with an increasing number of major land-based US casinos
coast-to-coast. In New York, GAN has launched a Simulated
Gaming(TM) website via www.EmpireCityCasino.com in September 2014.
In Pennsylvania, GAN launched a Simulated Gaming(TM) website
www.ParxOnline.com in March 2015. In March 2015 Maryland Live!
Casino in Maryland chose GAN to upgrade their existing free-to-play
website to a monetized Simulated Gaming(TM) website, soft-launched
in July 2015 and launched integrated with their casino management
system in November 2015. In September 2015 major Californian Tribal
casino operator San Manuel chose GAN's Simulated Gaming(TM)
launched in November 2015. In October 2015 American Casino &
Entertainment Properties (ACEP) chose GAN's Simulated Gaming(TM)
launched in December 2015. In December 2015 Borgata Casino Hotel
& Spa chose GAN's Simulated Gaming(TM) launching in H1 2017.
Also in December 2015 Lady Luck Interactive, a wholly-owned
subsidiary of Isle of Capri Corporation, chose GAN's Simulated
Gaming(TM) and launched in July 2016. In February 2016 Rock Gaming
(re-branded as JACK Entertainment) chose GAN's Simulated Gaming(TM)
to support their Ohio-based casino properties launched online in
October 2016. In March 2016 Twin River in the North East chose
GAN's Simulated Gaming(TM) and launched in November 2016. In April
2016, the owners of major tribal casino WinStar World Casino and
Resort chose GAN's Simulated Gaming(TM), which launched in May
2017. In June 2016 Tribal casino operator TurningStone Casino
Resort chose GAN's Simulated Gaming(TM) and launched in March 2017.
In July 2016 Nevada's Station Casinos chose GAN's Simulated
Gaming(TM) launching in H1 2017. In September 2016 a major existing
US casino client nominated GAN to launch real money Internet casino
gaming in Europe and other Rest of World regulated markets
commencing in H1 2017.
In April 2017 GAN was granted a Casino Service Industry
Enterprise license by the New Jersey Division of Gaming Enforcement
being GAN's first privileged gaming license in the United
States.
For more information please visit www.GAN.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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