Grom Social Enterprises Enlists Digital Marketing Executive Pete Jacobs to Consult in Debut of Santa.com e-Commerce Holiday Hub
18 August 2021 - 10:00PM
via NewMediaWire -- Grom Social Enterprises, Inc.
(NASDAQ: GROM), the social media and entertainment company for
kids and families (www.gromsocial.com), today announced veteran
digital marketing executive, Pete Jacobs, has been enlisted to
bring his e-commerce and digital marketing expertise as a
consultant to the company’s planned November debut of Santa.com,
Grom’s new digital holiday entertainment and shopping hub. The
selection of Jacobs was announced today by Darren Marks, Chairman
& CEO, Grom Social Enterprises, Inc.
Jacobs currently lends his expertise at MELT
Method, where he’s leading the digital transformation for the
self-care content brand. Previously, he led the
marketing team to success at www.digitaltrends.com-- the
editorial and e-commerce site devoted to consumer products and
emerging tech -- as well as the company’s two sibling publications,
which collectively serve more than 125MM unique visitors per month.
An entrepreneurial consumer marketing expert known for developing
creative, high-impact digital content strategies, Jacobs will team
up with Grom to drive content for the site, heighten awareness
among consumers, and play a central role in affiliate e-tail
partner relations. In his role as consultant to
Santa.com, Jacobs will help craft the overall user experience (UX)
for the site, a virtual North Pole featuring immersive content and
specialty holiday gifts.
As Vice President, Integrated Marketing, Social
Media, Production & Content Strategy for Digital Trends, Jacobs
led the integrated marketing strategy for all of the company’s
media channels through research, execution, and development of B2B
products to foster new revenue streams and support the company’s
continuous growth. Previously, Jacobs held a variety of marketing
roles at Univision, Viacom, and Ubisoft.
“Santa.com is going to revolutionize the
holidays for both kids and adults with a combination of premium
content and unique e-commerce, and Pete Jacobs is a perfect leader
to help mount its debut,” explains Marks. “Pete’s track record
of delivering large-scale and innovative marketing programs
that leverage a brand’s strengths, push boundaries, and help win
the hearts and minds of consumers is exactly what’s called for to
execute this ground-breaking initiative.”
Grom recently announced its partnership with
global animation house Toon2Tango to develop and
produce Santa.com, a feature length special and brand
companion to the website, which tells the story of Santa’s efforts
to upgrade his North Pole workshop to ensure the timely delivery of
holiday gifts for everyone. The Santa.com site will serve
an e-commerce holiday venue, where kids can register their
wish lists, tour the North Pole and schedule a virtual visit with
Santa, while offering one-stop-shopping for parents to browse,
purchase and send personalized gifts from the comfort of
home.
About Grom Social Enterprises, Inc.
Grom Social Enterprises, Inc. is a growing social
media platform and original content provider of entertainment for
children under 13 years of age, which provides safe and secure
digital environments for kids that can be monitored by their
parents or guardians. The Company has several operating
subsidiaries, including Grom Social, which delivers its content
through mobile and desktop environments (web portal and apps) that
entertain children, let them interact with friends, access relevant
news, and play proprietary games while teaching them about being
good digital citizens. The Company owns and operates Top Draw
Animation, which produces award-winning animation content for some
of the largest international media companies in the world. Grom
also includes Grom Educational Services, which has provided web
filtering services for K-12 schools, government and private
businesses. For more information, please
visit gromsocial.com.
Forward-Looking Statements
This press release contains statements, which may
constitute “forward-looking statements.” Those
statements include statements regarding the intent, belief, or
current expectations of Grom and members of its management team as
well as the assumptions on which such statements are based. Such
forward-looking statements are not guarantees of future performance
and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking
statements. Important factors currently known to management that
may cause actual results to differ from those anticipated are
discussed throughout the Company’s reports filed with Securities
and Exchange Commission which are available at www.sec.gov as well
as the Company’s web site at www.gromsocial.com. The Company
undertakes no obligation to update or revise forward-looking
statements to reflect changed assumptions, the occurrence of
unanticipated events or changes to future operating results.
Media Contact:
Marianne Romano
media.contact@gromsocial.com.
(818) 681-0849
Investor Contact:
John McNamara
john@tradigitalir.com
917-658-2602
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