PAWTUCKET, R.I., Aug. 5, 2019 /PRNewswire/ -- Hasbro, Inc.
(NASDAQ: HAS), a global play and entertainment company, and Super
Heroic, Inc., a tactical play company, announced today a licensing
agreement to bring NERF-branded kids' apparel and footwear to
market this August . The line will be available at select Foot
Locker and Kids Foot Locker stores, and online
at www.superheroic.com, www.footlocker.com,
and www.kidsfootlocker.com.
Designed for active play, the NERF x Super Heroic collection
consists of an update to its lead footwear. The TMBLR v2 will
launch with two new colors, and the collection will also introduce
a brand-new silhouette titled the JMPR v2 in two colors featuring a
new alternative closure with elastic laces and a toggle system.
These exciting footwear styles are rounded out by an apparel
collection featuring gender-neutral tops, joggers, and t-shirts.
The products will feature collaborative branding, plus individual
pockets and compartments designed to hold NERF products.
"Our collaboration with Super Heroic is driven by our common
mission to promote active play," said Casey
Collins, GM & SVP Entertainment and Licensing, Hasbro.
"Together we want to encourage kids to play hard, explore and have
fun. We're excited to launch this collection just in time for kids
to head back to school."
"The power of this collaboration rests solely in the alignment
of our shared values and the importance of our collective
missions," said Jason Mayden, CEO
& Co-Founder, Super Heroic. "As a child of the 90's, NERF
represents the apex of immersive, active play. It represents the
freedom and wonderment of childhood that imbues us all with a sense
of unrestricted creativity and limitless potential. We are honored
and excited to partner with NERF to launch a collection that
reminds us all, that if we can play together, we can live
together."
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About Hasbro - Hasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, MAGIC: THE GATHERING and POWER RANGERS as well as
premier partner brands. Through its entertainment labels, Allspark
Pictures and Allspark Animation, the Company is building its brands
globally through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for
children and their families through corporate social responsibility
and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best
Corporate Citizens list by CR Magazine, and has been named
one of the World's Most Ethical Companies® by
Ethisphere Institute for the past eight years. Learn more
at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
About Super Heroic - Super Heroic is an award
winning, tactical play company based in Oakland, CA whose
mission is to entertain, delight and surprise every child in the
world through imaginative and interactive play. This lifestyle
brand provides youth with a new uniform of play, starting with
footwear and apparel using technical and high performance design
creating a line targeted explicitly for children.
Media Contacts
Hasbro Brand PR -
hasbrobrandpr@hasbro.com
Super Heroic PR
Gabby Rosenthal - Gabby@the-offense.com
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SOURCE Super Heroic