Hologic Partners With the WTA Tour in Landmark Title Sponsorship
03 March 2022 - 11:00PM
Business Wire
As a global leader in women’s health and
medical technology, Hologic will amplify a shared vision for
women’s wellbeing and equality
Hologic designated as WTA’s official health
partner and equality champion
The WTA and Hologic today jointly announced a landmark
partnership introducing Hologic as the global title sponsor of the
WTA Tour.
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the full release here:
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The multi-year alliance, the largest global sponsorship in WTA
history and Hologic’s first worldwide sponsorship, aims to achieve
significant progress through a shared vision of greater wellness
and equality for women. The groundbreaking partnership allows both
organizations to rally around their collective mission to champion
women while modernizing their respective industries of healthcare
and sports.
As one of the world’s top medical technology innovators, Hologic
focuses primarily on improving women’s health and wellbeing. That
includes industry-leading products in every category of its
business: diagnostics, imaging systems, and surgical devices.
Hologic’s areas of emphasis include state-of-the-art preventive
care, reducing disparities in healthcare access and education, and
unique research that helps countries worldwide better prioritize
women’s health.
“Hologic and the WTA come together with a collective purpose as
pioneering advocates for women,” said Hologic Chairman, President,
and CEO Steve MacMillan. “We are proud to stand with the WTA in its
commitment to the highest integrity and values. Ultimately, our
partnership allows us to jointly raise the profile of women even
higher and to share the importance of early detection and treatment
with women across the world.”
Hologic’s sponsorship also affirms the continued growth of
women’s tennis and the strong brand values the WTA embodies. “From
the start, we knew Hologic was the right partner,” said WTA
President Micky Lawler. “As we embark on a new era of women
breaking barriers and understanding how imperative our health is to
reach our full potential, Hologic joins the WTA family at a pivotal
time. Reflecting on the passion we both share for women’s equality
around the world, I look forward to the meaningful change this
partnership will spark for our athletes, sport, and fans.”
“As a professional athlete who relies on my health to perform at
the highest level, I’m excited that Hologic has partnered with the
WTA,” said Ashleigh Barty, WTA World No. 1. “Hologic’s initiative
to invest in women’s tennis shows its commitment to women’s health
and women’s sport. I look forward to playing on the Hologic WTA
Tour and the impact this partnership will generate for women
globally.”
Hologic will be integrated into the WTA across all platforms,
including net signage at all WTA tournaments and virtual
advertising at WTA 1000 and 500 events. As the official health
partner of the WTA, Hologic becomes the founding partner of Hologic
WTA Labs, a WTA initiative focused on health innovation and
research-based projects specific to female athletes. Hologic and
the WTA plan to announce more joint activities in the coming
months.
The new partners also will emphasize the importance of
preventive care through the annual Well Woman medical visit. To
learn more about the Well Woman exam, visit
ScreeningsForHer.com.
About the WTA:
Founded by Billie Jean King in 1973 on the principle of equal
opportunity, the WTA is the global leader in women’s professional
sports. The WTA is one of the world’s most recognizable and
high-profile sports organizations, consisting of more than 1600
players representing approximately 87 nations, all competing to
earn WTA rankings points and prestigious tournament titles. The
Hologic WTA Tour is annually comprised of around 50 events and four
Grand Slams, spanning six continents and nearly 30 countries and
regions with a global audience of over 900 million. Further
information on the WTA can be found at wtatennis.com.
About Hologic:
Hologic, Inc. is a global medical technology innovator primarily
focused on improving women’s health and well-being through early
detection and treatment. Its advancements include creation of the
world’s first commercial 3D mammography system to fight breast
cancer; leadership in testing for cervical cancer, sexually
transmitted infections, respiratory illnesses and the virus that
causes COVID-19; and minimally invasive surgical technologies for
uterine fibroids and abnormal uterine bleeding. The company also
champions women through the Hologic Global Women’s Health Index,
which provides a science-backed data roadmap for improving women’s
well-being, and Project Health Equality, which elevates awareness,
research insights and access to quality care for underserved
women.
Source: Hologic, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20220226005036/en/
Amy Binder, WTA, abinder@wtatennis.com Jessica Culbreath, WTA,
jculbreath@wtatennis.com Jane Mazur, Hologic,
jane.mazur@hologic.com
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