HealthEquity Announces Inaugural "HSA Week" to Increase Consumer Education and Engagement
14 August 2023 - 11:30PM
HealthEquity, Inc. (NASDAQ: HQY) (“HealthEquity”), the leader in
health savings accounts (HSAs) and consumer-directed benefits
administration, has launched an inaugural "HSA Week," starting
today. According to a recent HealthEquity survey, 68% of benefits
leaders say low understanding of benefits causes some employee
groups to be underserved. HSA Week aims to enhance financial
literacy around consumer-directed benefits like HSAs, provide
consumers and benefits leaders with useful resources, and clarify
common misconceptions about the use of HSAs.
“HSA Week is about giving individuals the tools and knowledge to
effectively manage their healthcare costs and take control of their
financial future,” said Tia Padia, Executive Vice President and
Chief Marketing Officer. “It's an opportunity to build knowledge
before the open enrollment season and share our expertise in
benefits planning and best practices.”
Throughout the week, participants can look forward to a social
interactive quiz to understand and calculate their HSA savings
persona, a consumer-focused webinar, HSA member stories, social
media Q&A, a new release of the 2022-2023 HSA Guidebook and
more. A notable feature of the week will be the introduction of the
“HSA Squad” — a group of HealthEquity HSA experts ready to
answer member and client questions and share practical HSA
utilization strategies.
“Learning about benefits doesn’t need to be a chore,” said Nicky
Brown, HSA Squad member and Vice President, Public Policy and
Government Affairs. “We’re excited to create content and
opportunities to learn that are simple, easy and fun.”
During HSA Week, HealthEquity will help demystify HSAs and
highlight their role in providing financial protection against
medical events and promote proactive behavior in HSA investing and
healthcare planning. Individuals can find more information by
checking out the HealthEquity Remark blog post, “HSA Week: Benefits
understanding is a game-changer for employee satisfaction” and
following HealthEquity on Facebook LinkedIn, X or Instagram for
opportunities to engage throughout the week.
About HealthEquity HealthEquity is
the leading administrator of Health Savings Accounts (HSAs) and
other consumer-directed benefits, serving 15 million accounts in
partnership with employers, benefits advisors, and health and
retirement plan providers who share our mission to connect health
and wealth and value our culture of remarkable “Purple” service.
For more information, visit www.healthequity.com.
Media ContactAmy
Cerny 801-508-3237 acerny@healthequity.com
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