NEW YORK, March 10, 2015 /CNW/ -- Investopedia, the web's
premier source of trusted investment content, today announced the
appointment of David Siegel to chief
executive officer. Mr. Siegel brings with him more than 18
years of experience building and growing digital media and
content-rich product experiences at vertical publishers Seeking
Alpha and Everyday Health, as well as marquee consumer brands 1-800
Flowers.com and Duane Reade.
"David has a proven track record in accelerating growth for
digital media offerings – he knows how to build content experiences
that both delight consumers and resonate with advertisers," said
Doug Leeds, chief executive officer
of Ask.com, which oversees the operation of Investopedia. "His
leadership and vision are invaluable as we grow Investopedia's
content offerings, and are key to unlocking the potential of the
Investopedia brand."
Mr. Siegel most recently served as president of Seeking Alpha,
where he oversaw areas such as monetization and traffic acquisition
for the financial publishing and research site, growing ad sales
significantly while also expanding its model to capture meaningful
subscription revenue. Prior to this, Mr. Siegel ran Everyday
Health's fastest-growing division, where he developed a
comprehensive product suite of digital solutions for the health
industry, yielding $15 million in
revenue in less than two years. Mr. Siegel also spent time
overseeing strategy and corporate development at 1-800 Flowers.com
and Duane Reade's digital
division.
"With its top-notch content and strong brand, Investopedia has
what it takes to become the premier destination for everyday
Americans to get trusted financial information," said David Siegel. "I look forward to diving in with
the team and taking the Investopedia experience to the next level –
both for its readers, and the brands who want to reach them."
Mr. Siegel graduated from the University of
Pennsylvania with a Bachelor's degree in Philosophy,
Political Science and Economics, and holds an MBA from The Wharton
School. He resides in New York
state with his wife and three children.
About Investopedia
Founded in 1999, Investopedia is
the web's premier source of trusted financial information, designed
to help everyday people make intelligent investment decisions. The
site relies on a vetted network of expert contributors to create
rich content across all aspects of finance and investing,
attracting 15 million monthly uniques and generating 45 million
monthly page views. Investopedia is operated by Ask.com and wholly
owned by IAC (NASDAQ: IACI). Learn more at www.investopedia.com
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SOURCE Investopedia