Latest Intel Study Finds People Expect Self-Driving Cars to Be Common in 50 Years
24 October 2018 - 3:30AM
Business Wire
What's New: A new Intel study finds consumers look
forward to a self-driving car future even while harboring fears and
uncertainty now. The survey1 of U.S. consumers found that only 21
percent of Americans would swap their cars for self-driving cars
today, even though 63 percent expect such vehicles to be the norm
in 50 years. That future vision fits with an earlier study in which
Intel predicted a passenger-centric future worth $7 trillion by
2050.
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An Intel Corporation study finds
consumers look forward to a future with self-driving cars while
harboring fears and uncertainty now. (Credit: Intel
Corporation)
“We must bridge the gap between acceptance of today’s automated
driving assist features and full autonomy. Today, passengers are
asked to blindly trust a manufacturer’s ‘black box’ safety
approach. What is needed is for the industry and policymakers to
rally around a transparent safety model that builds trust between
humans and machines.”-- Jack Weast, Intel senior principal engineer
and vice president of AV Standards at Mobileye
Why It Matters: Intel’s 2017 Passenger Economy report
found that self-driving vehicles have the potential to save 585,000
lives from 2035 to 2045. But Intel’s new study found consumers
conflicted about this promise. Nearly half of consumers surveyed
(43 percent) said they don’t feel safe around autonomous vehicles
(AV) – with women more fearful than men. At the same time, more
than half of consumers look forward to the day when they won’t have
to drive and expect to be using their car time for entertainment or
work within 50 years.
When asked what they expect to do in an autonomous vehicle in
the next 50 years, people expressed enthusiasm for the full gamut
of activities spanning work, rest and play:
- Consume entertainment (58 percent)
- Socialize (57 percent)
- Work (56 percent)
- Host meetings (33 percent)
- Groom (26 percent)
- Exercise (14 percent)
Why Trust is Important: The U.S. Department of
Transportation estimates that autonomous vehicles could reduce
traffic fatalities by 94 percent by eliminating accidents due to
human error.2 This is a future Intel is working hard to deliver. To
be successful, the company believes it must connect the dots
between today’s automated driving assist technologies and
tomorrow’s full autonomy. Intel believes the best approach is
twofold:
- Create widespread availability,
education and of advanced driver assist systems (ADAS). Without the
learnings gained from people experiencing ADAS at scale, it is
unthinkable to expect them to universally leap the proverbial
technology chasm and accept full autonomy.
- Create a universally acceptable and
understood safety standard. As a starting point, Intel has offered
its Responsibility-Sensitive Safety model. This proposed standard
formalizes what it means to be a safe driver into a mathematical
equation that can be explained and fully transparent. Intel is
inviting the industry to align on such a standard. The recently
announced Institute for Advanced Mobility in Arizona aims to solve
the liability, regulatory and safety implications of automated
vehicles and will work to develop standards and best practices for
the industry to follow.
More Context: Autonomous driving not only offers the
promise of significant social benefits – including saving lives –
it will also unlock new passenger experiences. Cars will no longer
simply be about mobility, they will hold the potential to become
experiential transportation pods. The 2017 Passenger Economy Report
was commissioned by Intel and conducted by Strategy Analytics.
The “Next 50” Study was sponsored by Intel and developed by PSB.
Read the full report.
And learn more about autonomous driving at Intel in its Newsroom
press kit.
1 Study Methodology: PSB conducted research on behalf of
Intel to explore attitudes and perceptions of technology today and
50 years from now. To meet these objectives, PSB conducted an
online quantitative study from May 9-20, 2018 among the U.S.
general public (n=1000) and U.S. technology elites (n=102). For
more information, visit www.psbresearch.com.
2 “How autonomous vehicles could save over 350K lives in the US
and millions worldwide,” ZDNet 2018.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found at newsroom.intel.com and intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
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IntelDanielle Mann, 973-997-1154danielle.mann@intel.com
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