BEIJING, Aug. 31, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ), an innovative market-leading online entertainment service in
China, today launched its latest
flagship virtual reality (VR) headset, the QIYU 3, as the Company
further strengthens its premium VR
digital entertainment ecosystem. The launch event of the product,
which was live-streamed to millions of fans via extended reality
(XR) technology, showcased the revolutionary features of the QIYU 3
and unveiled a number of free games for the device.
Dual 4K+ screens and head-hand 6DOF tech set new standard
for industry
As a flagship VR product, QIYU 3 represents major technical
breakthroughs in several areas:
- The headset features a dual-screen solution that is designed
specifically for VR. With two RGB sub-pixel arrangement-based Fast
LCDs, the device has a resolution of 4320*2160, a true 4K+ level in
native resolution. The refresh rate can still reach 90Hz with the
support of two built-in display driver chips;
- The QIYU 3 is powered by Qualcomm Technologies' Snapdragon XR2,
a platform designed exclusively for VR / AR and is also the top
performing mobile VR chipset. Coupled with 8GB DDR4 RAM, the XR2
brings high performance for games and other digital entertainment
in VR;
- The headset features a proprietary Q-Light-powered 6DoF
interactive system, which enables head-hand 6DoF spatial
positioning and a millimeter-level positioning precision for
controllers;
- QIYU 3 is supported by continuous pupillary distance adjustment
technology with an indication precision of up to 1mm. The pupillary
distance can be adjusted from 58mm to 72mm, allowing users across
genders and age groups to wear the device with comfort;
- QIYU 3 also features iQUT future cinema, which provides users
with a 2,000-inch screen, equivalent to the size of 20 80-inch TVs.
With support for HDR, the device enables more nuanced color
rendering, making images more detailed and natural. Tapping into
iQIYI's massive content library, QIYU 3 will also be able to offer
a wide range of the latest films and TV shows. Furthermore, iQIYI
provides QIYU 3 with 4K 3D movies and
8K videos at 60fps with a bitrate of
13M, an industry-leading picture
quality.
A Launch Event Powered by XR Live Streaming
The launch event for QIYU 3 matches in creativity of the product
it launched. Through XR technology, the Company turned an empty
broadcasting room into a virtual space full of cyberpunk elements
and delivered a surreal audio-visual experience. With its
tremendous visual impact, the immersive XR event presented an
unprecedented visual feast.
Commenting on the event, Xiong
Wen, CEO of the Company's VR subsidiary iQIYI Intelligence
said: "In the real world, everyone has unattainable dreams. But the
VR world allows us to easily fulfill dreams such as growing wings
and flying or meeting with departed loved ones. This is the charm
of the Metaverse. Our mission is to create a virtual world of
unbounded possibilities for our users. We still have a long way to
go, and QIYU 3 is a great start."
30 Premium Free Games and Continued Metaverse
Exploration
Early purchasers of QIYU 3, a device designed for avid gamers,
will receive 30 premium games for free. QIYU VR also plans on
giving out free premium games to QIYU 3 users every month.
QIYU 3's first games cover a range of genres including leisure,
shooters, and puzzle, with popular VR games such as Arizona
Sunshine, Swarm, Mercenary: Silicon
Rising, Zombieland: Headshot Fever, and All-In-One
Sports VR.
The event also saw the unveiling of Metaverse, an
interactive VR sci-fi drama co-produced by QIYU VR and the School
of Animation and Digital Arts at the Communication University of
China. Meanwhile, QIYU VR has also
developed a virtual stage performance production, QIYU Show, where
users can watch the performance of and interact with their favorite
virtual idols.
QIYU 3 will be available on China's mainstream e-commerce platforms JD.com
and Tmall starting September 3.
Existing QIYU users and iQIYI's subscribers can enjoy special
member-only benefits.
In recent years, iQIYI has made significant investments in
building a VR ecosystem. Since entering the VR field in 2016, QIYU
VR has released four products in five years and achieved many
world-firsts, including the first 4K
all-in-one VR headset, the first exclusive custom-made iQUT future
cinema, and the first to achieve 5G+8K VR live streaming
capabilities. Looking ahead, iQIYI will further invest in content,
platforms, and hardware as it cements its position as an industry
leader that delivers premium multi-sensory experiences to
users.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing and online literature.
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SOURCE iQIYI