Two iQIYI-Presented Films also Featured in the "Chinese New
Wave" Unit of the Offline BJIFF
BEIJING, Aug. 16,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, announced that from Aug. 10 to 23, the company is hosting the online
screening of the 12th Beijing
International Film Festival (BJIFF), a premier China-based film festival with prestigious
global reputation, furthering the company's support for the
development of the industry. In addition to being the Festival's
Official Exclusive Online Screening Platform and Official Exclusive
HD Online Video Platform for this year's BJIFF, iQIYI will also
present two films at the "Chinese New Wave" unit at the offline
BJIFF. Offering online and offline activities, iQIYI aims to help
viewers further appreciate and celebrate the latest artistic
advances that are taking place in China and on the world stage.
Rich slate of activities to celebrate films
iQIYI's online screening of the BJIFF features an exciting
selection of 84 films to be presented in nine units, each curated
to celebrate themes such as first-person narratives, films from
Argentina (the guest of honour of
this BJIFF), Internet films, and sports. The roll-out invites
viewers to enjoy great cinema hits such as Cliff Walkers, 2046, and
Nice View, as well as popular
Internet films that are streamed exclusively on iQIYI, such as
Defiant and Grassland Salilang.
Viewers can also enjoy critically acclaimed international
productions from the online screening, such as Happy as
Lazzaro, which won the award for the Best Screenplay at the
2018 Cannes Film Festival, and Father, which was selected as
the Best Film at the Panorama section of the 70th
Berlin International Film
Festival.
Of note, all the films presented online adopt the HDR Vivid
video standard propagated by the UHD World Association, ensuring an
immersive viewing experience.
In addition to the high-quality films, the online portion of the
BJIFF also allows users to deepen their understanding of the
industry as viewers can also stream on iQIYI an exciting series of
events organized as part of the Festival, such as the opening and
closing ceremonies, talks by renowned filmmakers and high-level
industry forums.
Breaking the boundary between online and offline
entertainment
iQIYI further leverages this year's BJIFF with its online and
offline entertainment. For instance, "Chinese New Wave," one of the
offline BJIFF's nine units this year, features Let Life Be
Beautiful and The Hidden Fox, two iQIYI-presented
films.
As a token of gratitude for subscribers, iQIYI will do a
giveaway to some VIP members tickets on several highly sought-after
offline BJIFF screenings, in addition to inviting two VIP Member to
attend the Festival's opening ceremony.
iQIYI is also proud to have two iQIYI-presented films, Off
the Stage and Kong and Jigme, shortlisted in the Best
Feature Film section, of this year's Tiantan Award, the official
competition section of the BJIFF.
Reiterating commitment to driving industry
development
On Aug. 14, GONG Yu, Founder and
CEO of iQIYI, participated in the Film Power Forum of the BJIFF. At
the forum themed "A New Journey Ahead: Unremitting Pursuit of
Dreams on a Journey toward a Brilliant Film Future," Gong shared
his insights into the rapid developments that have driven the
development of China's film
industry in the past decade.
"Films are themselves a cultural-driven product innovation. With
technology experiencing constant iterations and leaps, the
developments continue to enrich our imagination and strengthen our
belief that the evolving progress is making the world a better
place," said Gong.
Gong also noted the contribution iQIYI made in platform building
and quality content production and highlighted the need to have
more young people join the industry and to further drive industry
growth and development in a sustainable and healthy manner using
technology.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI