Interwoven Delivers Enhanced Digital Asset Management to Increase Business Agility and Speed
16 October 2008 - 11:05PM
PR Newswire (US)
Evolving Customer Needs Drive Latest Version of Interwoven MediaBin
with Increased Interactivity, Automation, and Format Support SAN
JOSE, Calif., Oct. 16 /PRNewswire-FirstCall/ -- Interwoven, Inc.
(NASDAQ:IWOV), a global leader in content management solutions,
today announced the general availability of an enhanced version of
Interwoven MediaBin. The company's flagship Digital Asset
Management (DAM) solution now gives marketers increased speed,
interactivity, and control for managing and deploying rich media
assets. MediaBin is part of Interwoven's complete set of Web
solutions designed to help organizations maximize online business
performance through the creation, delivery, and optimization of
content. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO) Marketers
today face the challenge of efficiently creating, managing, and
delivering multi-channel content -- drawn from multiple sources in
multiple formats -- while maintaining consistent branding and
messaging. Interwoven MediaBin accelerates time-to-market through
more efficient, centralized creation and management of rich media
assets such as video, images, presentations, and logos. Key
enhancements to MediaBin include: -- Dynamic cropping -- The
MediaBin Web client now incorporates a dynamic, visually
interactive tool to enable images to be cropped prior to
downloading, speeding performance and conserving bandwidth by
allowing users to retrieve only the part of the image that will be
used. Multiple images may be cropped and downloaded in the same
operation. -- Watermarking assets on retrieval -- By automating the
application of a watermark to specified images on retrieval from
MediaBin, marketing professionals can ensure the inclusion of a
company banner on images intended for broad distribution, or mark
placeholders as "FPO" (For Placement Only) to prevent production
errors. The same feature can be used to merge two images, in the
appropriate format, into a single composite image. "To stay on top
of fast-moving markets while delivering a strong brand presence,
marketing teams need to make the best possible use of every
technology available to them," said Kim Nielsen of e-Memento, a
consulting firm that implemented Interwoven MediaBin at client Arla
Foods. "MediaBin has made it possible for us to provide companies
with best-in-class digital asset management capabilities tailored
to their business needs, content environment, and technology
infrastructure. We look forward to exploring the enhancements in
the latest version of MediaBin as we continue to roll out DAM with
our clients, and benefiting from Interwoven's continued commitment
to innovation in this field." Customers using Interwoven's Digital
Asset Management solution combined with Interwoven's Web Solutions
gain even greater power and efficiencies across their organization.
For example, a marketer creating a print collateral piece for a new
product can pull logos and product images from the same centralized
location as their counterpart creating a new online promotion
within Interwoven TeamSite. This centralization and automation of
image production alone saves hours of production time across
multiple departments, while ensuring consistent product imagery and
branding across all channels. "Interwoven is committed to
empowering our customers across the entire online marketing cycle,"
said Seth Rosenblatt, vice president of product marketing for
Interwoven's Web solutions. "The latest version of MediaBin --
already the market leader in digital asset management -- helps
marketers deploy rich media assets more quickly and efficiently
through every communications channel they use while maintaining
consistent branding and messaging. As new consumer behaviors,
technologies, and competitive forces drive continued evolution in
online business, we'll provide the innovative tools our customers
need to maximize online business performance." Additional
enhancements in MediaBin include: -- Flash Video: FLV Preview
support -- Flash video has become a standard format for deploying
video across the Web today. Managing these files within MediaBin
has been enhanced with this release. As FLV videos are uploaded
into MediaBin, preview storyboards will be generated from these
assets to provide a frame-by-frame preview. -- Flash Formats: FLA
and SWF -- Assets in these supporting Flash file formats now appear
in MediaBin with icons to distinguish them from other asset types,
further extending the ability for MediaBin to manage the favorite
file types used by most Websites today. -- Asset Expiration --
Digital assets with an expiration date assigned to them will now be
moved automatically to a fixed, system-wide folder when this date
has been reached, reducing errors while preserving a backup copy of
expired assets. -- DNG Asset Retrieval -- Digital Negative File
(DNG) assets can be easily retrieved in their original format,
archived, and converted to a neutral format for repurposing. DNG is
a publicly available archival format created by Adobe for the raw
files generated by digital cameras. -- Additional Metadata Support
-- MediaBin now supports the GeoTag metadata included in the EXIF
format from certain image sources. This supports newer digital
cameras which automatically tag images taken with GPS coordinates
for returning to the exact location the photograph was taken. --
Email URLs -- The MediaBin Web client now has the ability to email
URLs pointing directly to MediaBin assets or folders. -- Exchange
Integration -- The MediaBin Web Client is now integrated with
Microsoft Exchange/Outlook Address Books, making it simpler and
more convenient to e-mail assets to individual or multiple
recipients. Interwoven MediaBin version 4.6.2 is now generally
available. About Interwoven Interwoven, Inc. (NASDAQ:IWOV) is a
global leader in content management solutions. Interwoven's
software and services enable organizations to maximize online
business performance and organize, find, and govern business
content. Interwoven solutions unlock the value of content by
delivering the right content to the right person in the right
context at the right time. Nearly 4,400 of the world's leading
companies, professional services firms, and governments have chosen
Interwoven, including adidas, Airbus, Amnesty International USA,
Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant
Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development
Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,
Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White &
Case. A community of over 20,000 developers and over 300 partners
enrich and extend Interwoven's offerings. To learn more about
Interwoven, please visit http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven, Inc. CONTACT:
Randy Cairns of Interwoven, Inc., +1-408-953-7111, ; or Miriam
Blackwell of WaggenerEdstrom, +1-512-527-7029, , for Interwoven,
Inc. Web site: http://www.interwoven.com/
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