MTV Signs Multi-Year, Expanded Digital Music Store Agreement With Loudeye
15 December 2004 - 7:05PM
PR Newswire (US)
MTV Signs Multi-Year, Expanded Digital Music Store Agreement With
Loudeye MTV to Launch Additional Music Stores Powered by Loudeye's
OD2 Services SEATTLE, Dec. 15 /PRNewswire-FirstCall/ -- Loudeye
Corp. (NASDAQ:LOUD), a worldwide leader in business-to-business
solutions, today announced a new multi-year agreement with MTV
whereby MTV will launch 2 new online music stores powered by
Loudeye's OD2 services. Loudeye currently powers MTV digital music
stores in the UK, France, Germany, Italy, and the Netherlands.
Through the new agreement, MTV will launch new music stores in
Spain and Italy. Through Loudeye's OD2 services, MTV will launch
custom-branded online music stores that will feature access to high
quality legal music downloads. The stores will also feature
localized content specific to each country. "We are delighted to
have renewed our successful partnership with Loudeye's OD2
services, an affiliate of nearly four years, during which time we
have witnessed a period of significant growth in the digital music
market," said Graham Saxton, Vice President Strategy &
Development Europe, MTV Networks Europe. "Through our partnership
with OD2, and the expanded agreement announced today, we are able
to ensure MTV is at the forefront of key music markets across
Europe." "MTV is one of our longest standing partners and we look
forward to powering these additional stores for them throughout
Europe," said Charles Grimsdale, president and general manager of
Loudeye's international business operations. "MTV's expansion
underscores the growing importance of digital music among a wide
range of audiences and demonstrates how companies with a worldwide
presence can leverage our industry leading global media services to
launch country-tailored music stores across multiple regions." MTV
Networks Europe MTV Europe is Europe's largest 24-hour music
television network, reaching more than 119 million households in 48
territories via terrestrial, cable, satellite, digital, and
broadband. MTV Europe currently comprises the following channels --
MTV Espana, MTV European (an English language channel serving 24
countries including Czech Republic, Israel and Turkey), MTV France
(serving France, Belgium & French speaking Switzerland), MTV
Germany (serving Germany, Austria and German speaking Switzerland),
MTV2 Pop (pop channel in Germany), MTV Italia, MTV Hits Italia and
MTV Brand: New (both Italian digital channels), MTV NL, MTV Nordic,
MTV Polska, MTV Classic (a second bespoke music television channel
targeting Polish viewers aged 25-40), MTV Portugal, MTV Romania,
MTV UK & Ireland, VH1 UK and VH1 European. MTV Europe also owns
TMF in Holland, which runs alongside MTV NL, as well as TMF
Flanders and TMF UK. There are 5 digital channel brands available
in the UK -- MTV Dance, Base, Hits, MTV2, VH1 Classic, with Base,
Hits, MTV2 and VH1 Classic available in Europe. There are also 20
localized online services: mtv.es servicing the MTV Espa�a market;
mtve.com servicing MTV Nordic; mtv.tv servicing MTV European
territories in English; mtv.fr serving France; mtv.de and
mtv2pop.de both in German servicing the Central market; mtv.it
aimed at users in Italy; mtvnl.com servicing the Dutch market
alongside tmf.nl and tmf.be; mtv.pl and mtvclassic.pl aimed at the
MTV Polska and MTV Classic market in Poland; mtv.ro servicing the
Romanian market; mtv.co.uk for the MTV UK & Ireland market,
mtvbase.co.uk servicing MTV Base viewers across Europe; mtv2.co.uk
and mtv2europe -- two English language sites running alongside the
MTV2 digital channel. Servicing VH1 are vh1.co.uk complementing VH1
UK and vh1e.com servicing the European VH1 market. In addition
there are two sites servicing Nickelodeon -- nickelodeon.nl
servicing kids in the Dutch market and nickelodeon-es.com servicing
kids in the Spanish market. All brands are specifically tailored to
satisfy the tastes and nuances of each market including local
presenters, programming and playlists. About Loudeye Corp. Loudeye
is a worldwide leader in business-to-business digital media
solutions and the outsourcing provider of choice for companies
looking to maximize the return on their digital media investment.
Loudeye combines innovative products and services with the world's
largest music archive and the industry's leading digital media
infrastructure enabling partners to rapidly and cost effectively
launch complete, customized digital media stores and services. For
more information, visit http://www.loudeye.com/. Forward Looking
Statements This press release contains forward-looking information
within the meaning of the U.S. Private Securities Litigation Reform
Act of 1995. These statements are based on current estimates and
actual results may differ materially due to risks, including
completion of country store launches and accompanying platform
development; possibility of adverse changes in the markets for
distribution of digital music that Loudeye and its OD2 services
target, in particular in new markets; adverse or uncertain legal
developments with respect to copyrights surrounding the creation
and distribution of digital content; pricing pressures and other
activities by competitors; lack of market acceptance for Loudeye's
products and services; the possible delay in the adoption of
digital media or related applications on the web in general; and
other risks set forth in Loudeye's most recent Form 10-Q, Form 10-K
and other SEC filings which are available through EDGAR at
http://www.sec.gov/. Loudeye assumes no obligation to update the
forward-looking statements. DATASOURCE: Loudeye Corp. CONTACT:
Media/Public Relations (Europe), Simon Hill, +44 (0) 20 7471 6826,
or , or Chris Owen, +44 (0) 20 7471 6851, or , both of Trimedia
Communications UK for Loudeye Corp.; or Media/Public Relations
(U.S), Karen DeMarco, , or Yasmeen Coning, , both of mPRm,
+1-323-933-3399, for Loudeye Corp.; Investor Relations, Michael
Dougherty, +1- 206-832-4000, or Web site: http://www.loudeye.com/
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