MediaLink Taps Mondelez's Dana Anderson as Marketing Chief
25 April 2017 - 12:54AM
Dow Jones News
By Suzanne Vranica
Media and ad consulting firm MediaLink has hired Dana Anderson,
a well-regarded marketing executive, as its chief marketing
officer.
Ms. Anderson, 62-years-old, is stepping down from Mondelez
International, where she has been chief marketing officer since
2014.
Her departure comes as the maker of Oreo cookies and Ritz
crackers has been struggling to keep up with the changes in
consumers' eating habits.
Ms. Anderson joins MediaLink as the company begins to expand
globally by opening an outpost in London. Its expansion plans are a
result of its recent decision to be acquired by Ascential PLC, the
parent company of the Cannes Lions International Festival.
Ad Age earlier reported on Ms. Anderson's move.
At MediaLink, Ms. Anderson replaces Dee Salomon, who has been
named senior vice president and curator in residence.
Founded in 2003, closely held MediaLink employs more than 120
people in the U.S. and had revenue of about $54 million last year,
MediaLink said. Its clients have included a wide range of companies
such as Time Inc., Condé Nast, Unilever , AT&T and 21st Century
Fox.
Mondelez said Ms. Anderson's departure will allow it to "evolve
the CMO role as part of the company's larger marketing
reinvention." The company has begun a search for her successor.
"Dana has been a creative and change catalyst for our company,
and we're deeply appreciative of her many contributions," said Tim
Cofer, Mondelez's chief growth officer, in a statement.
Ms. Anderson's departure comes weeks after Bob Rupczynksi,
Mondelez's vice president and head of global media, left the food
giant for a role at McDonald's Corp.
Write to Suzanne Vranica at suzanne.vranica@wsj.com
(END) Dow Jones Newswires
April 24, 2017 10:39 ET (14:39 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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