The Meet Group Launches Monetization on Gay Dating App GROWLr
11 June 2020 - 10:02PM
Business Wire
Enables Members to Send Virtual Gifts inside
the App
The Meet Group, Inc. (NASDAQ: MEET), a leading
provider of interactive dating solutions, announced the launch of
monetization on GROWLr, the world’s largest bear-specific gay
dating app. The announcement comes just one month after the company
rolled out live video and free private 1:1 chats to the platform.
The company accelerated its launch of live video to provide app
members the opportunity to virtually connect with others amid the
ongoing global pandemic.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200611005142/en/
Virtual gifting on GROWLr allows its members to send virtual
gifts to livestreamers to show interest and support or start a
conversation. Some of the virtual gifts available range from teddy
bears, rainbows and roses, to the top gift of a dragon, worth
100,000 credits.
“The launch of virtual gifting on the GROWLr app is very
exciting for the community,” said Geoff Cook, Chief Executive
Officer of The Meet Group. “Not only does gifting provide a new way
for our members to express themselves and connect with others, we
also expect it to increase video engagement across the dating app,
just like we’ve seen on MeetMe, Skout, and Tagged.”
According to a recent survey conducted on GROWLr, following the
launch of Live, 72% of members saw someone they wanted to strike up
a conversation with, and 63% felt they were better able to connect
with someone when they went on Live. In regard to virtual gifting,
50% said they believed that the ability to send gifts will make for
more interesting livestreams, and 61% were more inclined to watch
top gifted streamers.
The Meet Group will be celebrating Pride Month through the
duration of June and will feature special LGBTQ+ virtual in-app
gifts, including a Pride flag, Pride rainbow, and Pride float.
About The Meet Group
The Meet Group (NASDAQ: MEET) is a leading provider of
interactive dating solutions designed to meet the universal need
for human connection. Our ecosystem of livestreaming apps enables
users around the world to interact through one-to-many
livestreaming broadcasts and text-based conversations. Our top
apps, MeetMe®, LOVOO®, Skout®, Tagged® and GROWLr®, deliver live
interactions and meaningful connections to millions of users daily.
Headquartered in New Hope, PA, we have offices in Philadelphia, San
Francisco, Dresden, and Berlin. The Meet Group is committed to
safety. You can find a description of current safety practices
here: https://www.themeetgroup.com/safety-practices/. For more
information, visit themeetgroup.com, and follow us on Facebook,
Twitter or LinkedIn.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether gifting will increase video
engagement across the GROWLr app. All statements other than
statements of historical facts contained herein are forward-looking
statements. The words “believe,” “may,” “estimate,” “continue,”
“anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “outlook,” “is likely,” “expect” and
similar expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include the risk that our applications will not function easily or
otherwise as anticipated, the risk that we will not launch
additional features and upgrades as anticipated, the risk that
unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such
operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the SEC, including the
Form 10-K for the year ended December 31, 2019 filed with the SEC
on March 12, 2020 and the Form 10-Q for the quarter ended March 31,
2020 filed with the SEC on May 6, 2020. Any forward-looking
statement made by us herein speaks only as of the date on which it
is made. Factors or events that could cause our actual results to
differ may emerge from time to time, and it is not possible for us
to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be
required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200611005142/en/
Investors: Leslie Arena / larena@themeetgroup.com (267)
714-6418
Media: Brandyn Bissinger / bbissinger@themeetgroup.com (267)
446-7010
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