Jazz at Lincoln Center Taps the Orchard for Marketing & Distribution of New & Classic Recordings from its Vast Repertoire of ...
05 November 2009 - 1:30AM
Business Wire
Today, The Orchard (NASDAQ: ORCD), a full service media company
specializing in the distribution of music and video entertainment,
announced that it has been selected by Jazz at Lincoln Center for
marketing, national physical distribution, and worldwide digital
distribution of both new and previously-captured recordings from
the revered jazz institution.
Jazz at Lincoln Center is widely acknowledged and applauded for
being at the forefront of leading the development of jazz through
performance and education. A recent article in the Wall Street
Journal commented, “From the start, the organization has built jazz
awareness from the bottom up.” Jazz at Lincoln Center captures the
incredible sound and vibrancy of live performances that take place
at the venue in its home, Frederick P. Rose Hall. The performing
arts complex in New York City consists of three impressive music
venues – Rose Theater, The Allen Room, Dizzy’s Club Coca-Cola and
an education and recording center Rose Theater, The Allen Room and
Dizzy’s Club Coca-Cola use in-house state-of-the-art recording
technology, allowing The Orchard to deliver the highest quality
live jazz recordings around the world on its digital network.
The first album under the agreement will be Portrait in Seven
Shades, a newly-composed suite by jazz musician Ted Nash and
recorded by the world-renowned Jazz at Lincoln Center Orchestra
with Wynton Marsalis. Portrait in Seven Shades will be released on
January 19, 2010. The suite premiered at Rose Theater in 2007 and
will be performed as part of the “Jazz & Art II” concerts at
Jazz at Lincoln Center on February 4-6, 2010.
“I have great respect for Jazz at Lincoln Center’s vision and
dedication to their development of the genre,” commented Richard
Gottehrer, Co-Founder and Chief Creative Officer for The Orchard.
“We are honored to be working alongside this organization with a
worldwide brand and we will bring forward a comprehensive campaign
that introduces jazz to a wider audience and increases awareness of
cultural importance of jazz music.”
Adrian Ellis, Executive Director at Jazz at Lincoln Center,
says, “In a time of rapid change within the music industry, Jazz at
Lincoln Center's model is shifting, especially in terms of digital
distribution and social-networking technology. An aggressive
digital distribution strategy is essential for anyone trying to get
their music out these days, especially with niche music like jazz.
The Orchard provides a superb way of doing this. “
With this signing, The Orchard is set to build and expand the
JALC mission of continuing the education and performing art of jazz
by introducing the music in digital and physical formats. As the
catalog becomes available over the next several months, The Orchard
will support releases with campaigns that employ the latest tools
and forward thinking ideas in promotion- including iPhone Apps,
exclusive digital video content in HD, and extra recording and
dissemination of various other series that will raise awareness and
expose Jazz at Lincoln Center’s celebrated performances to
audiences worldwide.
About The Orchard(R)
Headquartered in New York and London with operations in 25
markets around the world, The Orchard (NASDAQ: ORCD) is a full
service media company specializing in the distribution of music and
video entertainment. Founded in 1997, the company is a global
leader in digital marketing and distribution, driving sales across
more than 730 digital storefronts and mobile carriers in 69
countries. Fostering creativity and independence, The Orchard
enables labels, artists and rights holders to grow and monetize
audiences globally. For further information please visit
www.theorchard.com.
About Jazz at Lincoln Center
Jazz at Lincoln Center is dedicated to inspiring and growing
audiences for jazz. With the world-renowned Jazz at Lincoln Center
Orchestra and a comprehensive array of guest artists, Jazz at
Lincoln Center advances a unique vision for the continued
development of the art of jazz by producing a year-round schedule
of performance, education and broadcast events for audiences of all
ages. These productions include concerts, national and
international tours, residencies, a jazz hall of fame and concert
series, weekly national radio programs, television broadcasts,
recordings, publications, an annual high school jazz band
competition and festival, a band director academy, jazz
appreciation curriculum for students, music publishing, children’s
concerts and classes, lectures, adult education courses, student
and educator workshops and interactive websites. Under the
leadership of Artistic Director Wynton Marsalis, Chairman Lisa
Schiff and Executive Director Adrian Ellis, Jazz at Lincoln Center
produces more than 2,000 events each season in its home in New York
City, Frederick P. Rose Hall, and around the world.
Forward Looking Statements
This release may contain certain forward-looking statements
regarding The Orchard's expectations regarding future events and
operating performance within the meaning of Federal Securities laws
that are subject to certain risks and uncertainties and involve
factors that may cause actual results to differ materially from
those projected or suggested. Factors that could cause actual
results to differ include, but are not limited to, the ability of
The Orchard to distribute certain products, videos and films and
provide certain marketing and other services. Undue reliance should
not be placed on such forward-looking statements as they speak only
as of the date hereof, and The Orchard undertakes no obligation to
update these statements to reflect subsequent events or
circumstances except as may be required by law. Additional factors
that could cause actual results to differ materially from those
projected or suggested in any forward-looking statements are
contained in The Orchard's most recent periodic reports on Form
10-K and Form 10-Q that are filed with the Securities and Exchange
Commission.
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