DUBAI, United Arab
Emirates and SOUTHLAKE,
Texas, Feb. 6, 2017
/PRNewswire/ -- Global Hotel Alliance (GHA), the world's
largest alliance of independent hotel brands, has selected Sabre
Hospitality Solutions as an alternative distribution provider for
its members.
Under the landmark agreement, GHA's 35 hotel brands,
representing over 550 hotels, resorts, palaces and spas, now have
the option to choose the Sabre SynXis Central Reservations (CR) as
their distribution solution while still enjoying the benefits of
GHA's multi-brand DISCOVERY loyalty program.
"Similar to the airline alliance model, GHA offers independent
and privately-owned hotel brands the opportunity to increase their
customer reach globally, through a shared loyalty platform; and to
create cost efficiencies based on scale and collaborative products
and services," said Christopher
Hartley, CEO of Global Hotel Alliance. "GHA looks to its
technology partners to provide hotels the ability to instantly
recognize customers across all of our member brands, thus enhancing
the guest experience. Eight of our member brands already use the
Sabre SynXis CR, and so it was a natural step to add Sabre as one
of our preferred technology partners."
"The complexity and competition in the hospitality space is
growing at an unprecedented rate. To win, hotels need to master
distribution - and master it fast," said Alex Alt, president of Sabre Hospitality
Solutions. "As the leader in this space, we look forward to helping
GHA member brands and individual hotels grow their revenue and
bookings in every channel from OTAs to GDS to direct."
The SynXis CR provides distribution of rates and inventory
through all online and offline distribution channels; connectivity
to global distribution systems, online travel agents, website and
mobile booking engines; and seamless integration of critical
property, revenue management, loyalty and content systems,
providing holistic views of hotel guests and revenue. Sabre's
central reservation system is powered by the SynXis Enterprise
Platform, an open architecture platform that integrates critical
hospitality systems to optimize distribution, operations, retailing
and guest experience.
About Global Hotel Alliance
Global Hotel Alliance
(GHA) is the world's largest alliance of independent hotel brands,
bringing together 35 brands with 550 hotels in 76 countries. GHA
uses a shared technology platform to drive incremental revenues and
create cost savings for its member brands. GHA's award-winning
loyalty programme, DISCOVERY, provides nearly 10 million members
exclusive opportunities to immerse themselves in local culture
wherever they travel. GHA's hotel brands currently include: Alila,
Anantara, Art Series, Atura, AVANI, Corinthia, Doyle, Elewana,
First, GLO, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Meydan, Mokara, Niccolo,
NUO, Omni, Outrigger, Pan Pacific, PARKROYAL, PER AQUUM, QT, Rixos,
Rydges, Shaza, Tangram, Thon, Tivoli, Ultratravel Collection and
Viceroy. For more information, visit gha.com
About Sabre Corporation
Sabre Corporation (NASDAQ:
SABR) is the leading technology provider to the global travel
industry. Sabre's software, data, mobile and distribution solutions
are used by hundreds of airlines and thousands of hotel properties
to manage critical operations, including passenger and guest
reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
Media contacts:
Jelena Kezika
Strategic Planning Director, GHA
Jelena.Kezika@gha.com
+971 4 421 4287
Heidi Castle
Sabre Hospitality Solutions
Heidi.Castle@sabre.com
+1 682 605 4290
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SOURCE Sabre Corporation