SITO Institute Announces Leadership Council and Inaugural Forum
08 June 2018 - 6:05AM
The SITO Institute of Consumer Behavior and Location
Sciences the research and education arm of SITO Mobile,
Ltd. (NASDAQ:SITO) (“SITO” or the “Company”), announced today the
formation of its Leadership Council, a group of world-leading
marketers, data scientists, academics and other thought leaders who
will help set the agenda for the Institute’s research, education
and forum initiatives designed to help companies manage the
transformation required to meet the demands of the real-time
consumer economy.
The Leadership Council members include marketing leaders such as
David Edelman, CMO of Aetna; Denise Karkos, CMO of TD Ameritrade;
Peter Horst, CEO of CMO Inc. and former CMO of Hershey’s and
CapitalOne; Academics, including Dominique “Mike” Hanssens,
Professor at the UCLA Anderson School of Management and one
of the world’s foremost authorities on marketing mix models; Data
Scientist and brand economist Edgar Baum, CEO and
co-founder of Strata Insights; as well as industry thought-leaders
and luminaries such as Paul Woolmington, CEO, Canvas Worldwide; BIA
Advisory Services Managing Director, Rick Ducey; Brandon Starkoff,
CEO and Managing Partner of Transparent; plus ad agency legend Jon
Bond.
According to Gartner, by 2022 30% of all consumer interactions
will be influenced by real-time location data, up from just 4% in
2017. The SITO Institute is dedicated to helping its members
understand this paradigm shift and develop best practices in
leveraging the power of real-time location data to engage and
influence consumer behavior. The Leadership Council will
serve as a networking and education platform for the Institute and
help it members invent the future of consumer engagement.
The Institute will convene its inaugural invitation-only forum
at the Dream Downtown Hotel on June 26 with a reception and panel
discussion on the Future of Consumer Engagement in an Age of
Privacy Regulation. Panelists include Leadership Council
members Denis Karkos, Jon Bond and Paul Woolmington with panel
moderator, Jenny Rooney, editor of the Forbes CMO
Network.
For more information about the SITO Institute Leadership Council
or the June 26 Forum, contact: Bruce H. Rogers, Founding Managing
Director, SITO Institute of Consumer Behavior and Location
Sciences, bruce.rogers@sitomobile.com.
About the SITO Institute of Consumer Behavior and
Location Sciences
The SITO Institute for Consumer Behavior and Location Sciences
is the education and research arm of SITO Mobile, a leading
consumer behavior intelligence and marketing optimization platform
and services firm. Founded by Bruce H. Rogers former Chief Insights
Officer of Forbes and founder of Forbes Insights and the Forbes CMO
Practice, the Institute is devoted to helping its members
understand, manage and develop best-practices to leverage the power
of real-time location data to better engage and influence consumer
behavior in an age of the real-time consumer economy.
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides
brands customized, data-driven solutions spanning strategic
insights and media campaign delivery services. Through Consumer
Behavior and Location Sciences™, SITO explores the consumer journey
and presents powerful strategic knowledge assets and actionable
insights for executives and strategic decision makers looking to
understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for
real-time understandings of customer movements, interests, actions,
associations, and experiences, ultimately providing increased
clarity for better business decisions. The Company is headquartered
in Jersey City, New Jersey and its common stock is publicly traded
on the NASDAQ Stock Market under the ticker symbol “SITO.” For more
information regarding SITO’s science, technology and solutions
spanning media and research, please visit www.sitomobile.com.
Media Contact:Katherine SchroeterSHIFT
Communicationssito@shiftcomm.com
IR Contact:Hayden IR Rob Fink
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