LOS ANGELES, Feb. 26, 2019 /PRNewswire/ -- Social
Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer
data management technology company, announces the integration of
mobile banking applications from some of the largest banks in
the United States to BIGtoken, the
first digital exchange of transparent and verified consumer
data. Consumers can use BIGtoken to own, manage, and monetize
their personal data and to control access to their information with
the opportunity to earn rewards when their data is added and/or
purchased by brands in secure, transparent transactions.
BIGtoken is now integrated with many of the largest financial
institutions, including TD Ameritrade, Chase, Citibank, Bank of
America and other top U.S. financial institutions. It is a simple
step to link one's bank account. The integration allows BIGtoken to
access transaction data that the user can then choose to share with
brands in broad anonymized advertising targeting segments. No
personal or transactional data is shared with anyone. All data is
encrypted and only readable by machines to ensure security and
privacy. Users are rewarded for accessing their accounts through
BIGtoken and for keeping it integrated on a monthly basis. Users
are also rewarded for repeat usage. Many consumers are unaware that
their data is sold based on purchase history and these integrations
enable the user to get paid for their data instead of the data
aggregators.
"This integration and feature is the first of many third party
systems that will be added to the BIGtoken platform to further our
mission of giving consumers control of their digital identity and
data," notes Kristoffer Nelson, SRAX
COO and BIGtoken co-founder. "Moreover, users will continue to
benefit from BIGtoken attributes of compensation and transparency.
One's personal data has become a valuable, important tool in
marketing and advertising targeting, and brands have begun to
leverage the data to drive sales. SRAX is very excited to integrate
with the biggest names in banking so that BIGtoken users can
leverage this valuable data."
BIGtoken's technology is revolutionizing advertising and data
management for both consumers and advertisers. In addition to
enabling users to claim their data and gamifying data sharing,
BIGtoken allows them to delete data and opt out of data sales, all
while being compensated for the use of their data. Advertisers and
marketers have increasingly turned to Big Data and need a way to
assure the information collected from target audiences will
accurately fit their business needs. Moreover, most data is
controlled by a limited number of marketing organizations and it
has been difficult for other organizations to verify the accuracy
of consumer data collected. BIGtoken enables the secure,
decentralized, and transparent transmission of data, protecting
both users and advertisers.
To download the application, please visit:
https://bigtoken.com/download.
About SRAX
Social Reality, Inc. (SRAX) is a
digital marketing and consumer data management technology company.
SRAX's technology delivers the tools to unlock data to reveal
brands core consumers and their characteristics across marketing
channels. Through its blockchain identification graph technology
platform, BIGtoken, SRAX has developed a consumer-managed data
marketplace where people can own, verify and sell access to their
data thereby providing everyone in the Internet ecosystem choice,
transparency, and compensation. SRAX's technology and tools deliver
a digital competitive advantage for brands in the CPG, automotive,
sports and lifestyle verticals by integrating all aspects of the
advertising experience, including verified consumer participation,
into one platform. For more information on SRAX, visit
www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (SRAX),
is a consumer data management and distribution system. BIG is the
first consumer managed data marketplace where people can own,
verify and sell access to their data. Through a transparent
blockchain platform and consumer reward systems, BIG provides
consumers choice, transparency and compensation for their data.
Participating consumers earn rewards, and developers are able to
build pro-consumer online experiences on top of the BIG platform.
The system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACTS:
Kirsten
Chapman, LHA Investor Relations, (415) 433-3777,
srax@lhai.com
Nicole Rodrigues, NRPR Group, (650)
815–5069, Nicole@nrprgroup.com
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SOURCE SRAX