Taboola Announces New, Five-Year Deal with NBCUniversal News Group, Including NBC News, CNBC, MSNBC and TODAY
29 November 2023 - 1:00AM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced a new five-year deal with
NBCUniversal News Group, the #1 news organization in the U.S. that
reaches seven in 10 American adults each month.
Under the new agreement, NBCU News Group will continue to
utilize Taboola’s suite of products across its digital properties
including NBC News, CNBC, MSNBC and TODAY to grow its audience,
optimize user engagement, and drive revenue.
NBCU News Group implements Taboola in multiple impactful user
touchpoints — from apps, to article pages, and homepages — through
offerings including Taboola Feed. Taboola allows NBCU News Group to
provide personalized user experiences across all these touchpoints,
optimizing content recommendations to improve user engagement.
“NBCUniversal News Group is one of the most iconic, trusted
names in media, delivering world-class journalism, including
financial and business news, entertainment, politics and more.
Supporting its continued growth is a testament to the mutual trust
and benefits we’ve developed since 2014,” said Adam Singolda, CEO
and Founder at Taboola. “We look forward to continuing to partner
and drive growth as we’re looking to create engaging experiences
for consumers.”
“We’re pleased to extend and grow our partnership with Taboola
and look forward to more continued success together in the coming
years,” said Satpal Brainch, Chief Business Officer of
NBCUniversal News Group.
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may
like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
Disclaimer - Forward-Looking
StatementsTaboola (the “Company”) may, in this
communication, make certain statements that are not historical
facts and relate to analysis or other information which are based
on forecasts or future or results. Examples of such forward-looking
statements include, but are not limited to, statements regarding
future prospects, product development and business
strategies. Words such as “expect,” “estimate,” “project,”
“budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,”
“will,” “could,” “should,” “believes,” “predicts,” “potential,”
“continue,” and similar expressions are intended to identify such
forward-looking statements but are not the exclusive means for
identifying such statements. By their very nature, forward-looking
statements involve inherent risks and uncertainties, both general
and specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements, including the risks set forth
under “Risk Factors” in our Registration Statements on Form F-1 and
F-4 and our other SEC filings. The Company cautions readers not to
place undue reliance upon any forward-looking statements, which
speak only as of the date made. The Company does not undertake or
accept any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements to reflect
any change in its expectations or any change in events, conditions
or circumstances on which any such statement is based.
Press contact:
Dave Struzzi
dave.s@taboola.com
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