Treasure Global Makes History with First-Ever AI Robot for TikTok Live Commerce in Malaysia
07 December 2023 - 12:00AM
Treasure Global Inc (NASDAQ: TGL) (“TGL,” “Treasure Global” or the
“Company”), an innovative technology solutions provider proudly
announces a groundbreaking achievement in the e-commerce industry
with ZCITY, its e-commerce subsidiary. ZCITY has become the first
business in Malaysia to conduct a live commerce session on TikTok
featuring a dynamic duo – a human host partnered with an artificial
intelligence (“AI”) robot host, marking a significant leap forward
in the realm of digital shopping experiences.
The Event: A Game-Changing Moment in
E-Commerce
The TikTok Live Commerce event, hosted by both a real human and
an AI robot, has captured the attention of viewers, totalling 6,400
throughout the session. This groundbreaking initiative sets a new
standard for live commerce and underscores ZCITY’s commitment to
pushing the boundaries of innovation in the digital age.
The Technology: AI and Human Collaboration Redefining
Live Commerce
In a first-of-its-kind approach, ZCITY’s AI robot and human host
seamlessly collaborated to provide a truly immersive and
interactive shopping experience. The AI robot, equipped with
advanced language capabilities, engaged with thousands of viewers
in multiple languages, resulted in enhanced accessibility by
breaking down language barriers.
The Result: Exceptional Sales Success
The event’s success is evident in the sale of over 1,100 items
during the TikTok Live Commerce session, demonstrating the strong
appeal of ZCITY’s offerings. This accomplishment showcases the
effectiveness of ZCITY’s innovative approach in creating a
captivating shopping experience.
“Today marks a historic moment not only for Treasure Global and
ZCITY, but for the entire e-commerce industry in Malaysia. Our
AI-human hosted TikTok Live Commerce has surpassed expectations,
showcasing the immense potential of innovative technology in
reshaping the way consumers interact with brands to enhance the
shopping experience. This success underscores our commitment to
pushing the boundaries of what's possible and redefining the future
of e-commerce,” said Sam Teo, Chief Executive Officer of Treasure
Global Inc.
About Treasure Global Inc
Treasure Global is a Malaysian solutions provider developing
innovative technology platforms. Treasure Global has developed two
technology solutions: the ZCITY App, a unique digital ecosystem
that transforms and simplifies the e-payment experience for
consumers, while simultaneously allowing them to earn rewards; and
TAZTE, a digital F&B management system providing merchants with
a one-stop management and automated solution to digitalize their
businesses. Treasure Global also acts as a master franchiser in
Southeast Asia for popular restaurant chains, while providing them
with the TAZTE solution. As of November 28, 2023, ZCITY had over
2,670,000 registered users.
For more information, please
visit https://treasureglobal.co/.
Forward Looking Statements
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Such forward-looking statements are characterized by
future or conditional verbs such as “may,” “will,” “expect,”
“intend,” “anticipate,” “believe,” “estimate” and “continue” or
similar words. You should read statements that contain these words
carefully because they discuss future expectations and plans, which
contain projections of future results of operations or financial
condition or state other forward-looking information.
Forward-looking statements are not guarantees of future
performance, are based on certain assumptions, and are subject to
various known and unknown risks and uncertainties, many of which
are beyond the control of the Company, including those set forth in
the Risk Factors section of the Company’s Annual Report on Form
10-K for the fiscal year ended June 30, 2023 and subsequent filings
filed with the Securities Exchange Commission (“SEC”). Copies of
these documents are available on the SEC’s
website, www.sec.gov. These forward-looking statements cannot
be predicted or quantified and consequently, actual results may
differ materially from those expressed or implied by such
forward-looking statements. The Company undertakes no obligation to
update these statements for revisions or changes after the date of
this release, except as required by law.
For further information, please contact:
U.S. Investor ContactPhill CarlsonKCSA
Strategic Communicationsir_us@treasuregroup.co
Malaysian Investor
Contactsir_my@treasuregroup.co
Media ContactSue Chuah, Chief Marketing
OfficerTreasure Global Incmediacontact@treasuregroup.co
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