TiVo Introduces Metadata Packages Optimized for Studios, Broadcasters and Networks
11 April 2017 - 10:00PM
Business Wire
Enhanced Metadata Packages Improve the
Discovery of Content Catalogs
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today introduced
Studio, Broadcast and Network Metadata Packages. TiVo’s enhanced
metadata, incorporating themes, keywords, images and related
programs, will allow studios, broadcasters and networks to increase
the visibility of their catalogs.
“Studios, broadcasters and networks make large investments to
bring the most compelling content to their viewers, but they
frequently have large untapped back catalogs that are not being
maximized against an increasing number of fragmented distribution
opportunities,” said Roz Ho, senior vice president and general
manager of metadata, TiVo. “By analyzing these catalogs, TiVo can
build stronger connections and deliver enhanced metadata that will
better optimize the content for greater discoverability.”
Across the industry, search and discovery systems are evolving
from one-size-fits-all to intuitive, recommendation-based
offerings. Viewers are starting to expect highly personalized,
voice-enabled conversational interfaces with sophisticated learning
engines and robust user profiles that can anticipate intent and
connect audiences with the right content using natural language.
These intuitive search and discovery experiences require deeper,
real-time and regionalized metadata.
TiVo’s Studio, Broadcast and Network Metadata Packages are the
perfect solutions for studios, broadcasters and networks, creating
smarter, stronger connections between entertainment, prioritizing
content by popularity and optimizing keyword relevancy.
- Knowledge Graph Engine: TiVo is
the only metadata provider that can generate dynamic, regionalized
metadata using TiVo’s Knowledge Graph Engine. It provides discovery
systems with a deeper understanding of entertainment content, how
it relates to each other and most importantly, the strength of
those connections. It enables more contextually-relevant discovery
experiences by assessing what is happening in a specific part of
the world at any moment and relating that to entertainment content
to anticipate what viewers will want next.
- Enhanced Connections: TiVo’s
unique machine learning technology also identifies relevant
connections between content along with the strength of the
relationship, enabling search and recommendation systems to present
related content when appropriate. For example, articles on a
content producer’s web properties can now be mapped to informative
profile pages, creating more opportunities to consume media.
- Trending Content: TiVo
continuously assesses the popularity and relevance of content,
enabling discovery systems to anticipate consumers’ interests and
more effectively merchandise catalogs by prioritizing and promoting
popular content. For example, recommendations need to be aware of
popularity in order to find the right balance between giving a
certain amount of familiar recommendations to gain trust, while
also giving a certain number of novel recommendations that enable
discovery. Popularity can also be used to prioritize predictive
search results, connecting users with the content they’re looking
for as quickly as possible.
- Keyword Relevancy: An expanded
set of descriptive metadata creates new ways to discover content,
increasing the visibility of a content producer’s catalogs. For
example, keywords that provide a deeper understanding of content
enable more relevant recommendations and make content more
searchable.
TiVo’s deep, real-time, regionalized metadata can be seamlessly
distributed to various platforms, enabling new ways to discover
content. The company’s scalable, multi-format delivery support also
ensures seamless availability to various distribution platforms and
internal standards.
About TiVoTiVo Corporation (NASDAQ: TIVO) is a global
leader in entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com, forward.tivo.com or
follow us on Twitter @tivo or @tivoforbusiness.
Forward-looking StatementAll statements contained herein
that are not statements of historical fact, including statements
that use the words “will” or “is expected to,” or similar words
that describe TiVo Corporation’s or its management’s future plans,
objectives or goals, are “forward-looking statements” and are made
pursuant to the Safe-Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
that could cause the actual results of TiVo Corporation to be
materially different from the historical results and/or from any
future results or outcomes expressed or implied by such
forward-looking statements. Such factors are further addressed in
TiVo’s most recent report on Form 10-Q and other documents of TiVo
Corporation, Rovi Corporation and TiVo Solutions Inc. (formerly
known as TiVo Inc.) on file with the Securities and Exchange
Commission (available at http://www.sec.gov/). TiVo
Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may
arise after the date of this release, except as required by
law.
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version on businesswire.com: http://www.businesswire.com/news/home/20170411005537/en/
Finn PartnersRicca Silverio,
+1-949-439-7869tivo@finnpartners.com
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