Sabre Airline Solutions Announces Preferred Partner Status with International Air Transport Association; Growing Number of Carri
13 September 2005 - 10:00PM
Business Wire
Sabre Airline Solutions, the industry leader in airline operations
technology, announced today its preferred partner status in the
International Air Transport Association's (IATA) Simplifying the
Business initiative. Sabre has supported this initiative since its
announcement in 2004, introducing industry-first new generation
solutions that include both stand-alone and integrated options for
electronic ticketing and other key elements of the IATA program.
The Simplifying the Business Preferred Partner program -- part of
IATA's Strategic Partnership Program -- is the vehicle through
which suppliers and service providers to the air transport industry
interact with IATA and its member airlines in the development of
industry solutions and their implementation through various
industry channels. "As an industry, we have challenged ourselves to
find cost reduction possibilities in our complex processes. To make
the most effective use of technology and simplify the business of
travel, IATA is working with top-level technology providers like
Sabre to move the industry forward," said Bryan Wilson, Project
Director Electronic Ticketing, of IATA. "Sabre has demonstrated
great initiative in making this change happen with innovative
solutions like its eticketing hub. We consider them an important
partner in accomplishing the goals set forth in our Simplifying the
Business initiative." According to Sabre, there are several
implementation stages an airline needs to be cognizant of prior to
achieving 100 percent eticketing. Sabre will outline these during
upcoming IATA global forums as part of the Simplifying the Business
initiative. These stages include implementing eticketing to the
airline and providing the eticketing option to global distribution
systems (GDS) to enable travel agency distribution of electronic
ticketing. Subsequently, airlines should sign ticketing agreements
for interline eticketing with partner airlines, and finally,
airlines should ensure that any third-party ground handlers have
the ability to service customers with etickets. For airlines to
implement eticketing to their ticketing operations, Sabre provides
a number of options through its SabreSonic portfolio for both
hosted and non-hosted airlines. More than 40 airlines worldwide
have already implemented Sabre's eticketing solutions. Sabre Travel
Network has assisted travel agencies in implementing eticketing for
their customers, resulting in more than 70 percent of tickets
issued through Sabre Connected agencies being in an eticket format.
In the key markets, the percentage of etickets is over 90 percent.
Interline eticketing Hub One of the most innovative and
cost-effective solutions in Sabre's ticketing portfolio is its
interline eticketing hub, part of SabreSonic Ticket, a state-of-the
art eticketing module for airlines that eliminates the need for
carriers to build costly systems for electronic ticket distribution
and database maintenance. The eticketing hub significantly
simplifies the process for enabling eticketing between two or
multiple carriers. Via the eticketing hub, Sabre Airline Solutions
has established the various available communication protocols
between carriers, so all a carrier has to do to set up eticketing
is simply establish a single connection to the SabreSonic
eticketing hub. This enables single itinerary eticketing for travel
with any number of participating airlines. Currently, there are 27
carriers participating in the SabreSonic eticketing hub, including
American Airlines, US Airways, British Airways, Qantas, Iberia,
Cathay, Philippine Airlines, JAL and others worldwide.
"Simplification of airline operations was at the heart of the
development and launch of the SabreSonic passenger solution, so
this partnership is a natural outgrowth for both organizations,"
said Gianni Marostica, president of Airline Passenger Solutions at
Sabre Airline Solutions. "By delivering airlines the latest, most
advanced offerings to simplify their business across the breadth of
airline operations, and by responding to their feedback, we are
able to address our customers' needs -- such as preparation for 100
percent eticketing by 2007 -- with an agility our competition does
not have. Our strategic partnership with IATA further strengthens
our ability to measure the pulse of the industry." Third-party
Ground Handling Another option that Sabre Airline Solutions has
introduced that addresses IATA's simplification objectives is
third-party ground handling. Ground handling eticketing enables a
carrier to extend existing capabilities by accommodating
outsourcing of ground handling operations. The IATA standard
methods support electronic ticketing distribution and provide a
high level of security in electronic ticket usage. The solution
also facilitates communication between departure control systems
and is fully integrated with SabreSonic Ticket. Air Malta was the
first to implement the ground handling option and has already seen
benefits. SabreSonic Check-in Solution Finally, the SabreSonic
Check-in solution is fully integrated with the Sabre eticketing
package, ensuring full access and control of eticketing records
throughout the departure control process for hosted airlines. About
Sabre Airline Solutions Sabre Airline Solutions, a Sabre Holdings
company, is the world's largest provider of software products,
reservations and departure control systems and other passenger
management systems, and consulting services that help airlines
simplify operations and lower costs. Sabre Airline Solutions'
proven leadership is demonstrated by the growing number of airlines
that leverage the technology and services: More than 200 airlines
worldwide use Sabre Airline Solutions' broad portfolio of smart
solutions for decision-support tools to increase revenues and
improve operations. More than 100 airlines worldwide rely on Sabre
Airline Solutions for passenger management solutions, with eight
new carriers choosing SabreSonic, the first new generation
reservations system offered in the market, in 2004 and six carrier
renewals. In addition, more than 100 clients worldwide have turned
to the Sabre Airline Solutions consulting group for strategic,
commercial and operational consulting. More than 500 contracts
worldwide were signed in 2004 across the breadth of Sabre Airline
Solutions' leading technology solutions. Sabre Holdings Corporation
(NYSE:TSG) is a world leader in travel commerce, retailing travel
products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com. Sabre Airline
Solutions, the Sabre Airline Solutions logo, SabreSonic, Sabre
Travel Network and Sabre Connected are trademarks and/or service
marks of an affiliate of Sabre Holdings Corp. All other trademarks,
service marks and trade names are the property of their respective
owners. (C) 2005 Sabre Inc. All rights reserved.
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