The Trade Desk Advances Partnership with NBCUniversal
19 November 2021 - 8:00AM
Business Wire
Advertisers now able to buy Peacock ad space
via The Trade Desk
Global advertising technology leader, The Trade Desk (NASDAQ:
TTD), today announced that it is expanding its partnership with
NBCUniversal. As part of this announcement, The Trade Desk will add
NBCU’s Peacock service to its industry-leading CTV platform. As a
result, the world’s leading advertisers will have access to premium
Peacock video on-demand inventory on The Trade Desk, including NBC
Sports; NBC and Sky News; NBC Next-Day Prime; Peacock originals
such as The Lost Symbol and GIRLS5EVA; and an extensive catalog
that includes The Office and Parks and Recreation.
This announcement comes as more U.S. viewers shift to streaming
platforms, and advertisers become increasingly eager to engage them
there, applying data to improve the TV advertising experience. To
meet this growing demand, industry leaders such as NBCU are
pioneering new streaming platforms.
“Television is going through a generational shift from linear to
digital, accelerated by the global pandemic, and Peacock has been a
case study in how broadcast leaders are adapting and leading in
this new normal,” said Tim Sims, Chief Revenue Officer, The Trade
Desk. “CTV is one of the industry’s fastest-growing channels,
because marketers get to apply data-driven precision to their
massive TV campaigns for the first time. The addition of Peacock to
our CTV advertising options represents the kind of premium content,
at scale, that our clients are demanding.”
“We’re pleased to see premium Peacock content on the platform as
CTV continues to expand,” said Vinny Rinaldi, Executive Director,
Investment and Activation, Wavemaker. “Activating our Peacock
investments programmatically through The Trade Desk will enable our
clients to use the power of their first party data combined with
the power of The Trade Desk’s technology, to make the most informed
decisions to engage with audiences.”
About Peacock
Peacock is NBCUniversal’s streaming service. Peacock delivers a
world-class slate of exclusive originals, on-demand libraries of
hit TV shows, plus critically acclaimed films from the vaults of
Universal Pictures, Focus Features, DreamWorks Animation,
Illumination, and Hollywood’s biggest studios. In addition, Peacock
taps into NBCUniversal’s unmatched ability to deliver a broad range
of compelling topical content across news, sports, late-night,
Spanish-language, and reality. NBCUniversal is a subsidiary of
Comcast Corporation. For more information on Peacock, click
here.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20211118006295/en/
Melinda Zurich The Trade Desk 201-320-9398
melinda.zurich@thetradedesk.com
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