TechTarget Announces Winners of 2023 North American Archer Awards for Data-Driven B2B Marketing & Sales Excellence
01 December 2023 - 3:01AM
Business Wire
This year’s awards recognize Enterprise Technology leaders
across 8 categories
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced the
winners of the 2023 North American Archer Awards, the Company’s
annual awards program that recognizes customers for data-driven
marketing and sales excellence. Each of this year’s winners is
fueling highly successful Go-to-Market initiatives leveraging
TechTarget’s real Prospect-Level IntentTM and services. Companies
honored include established leaders and high growth innovators
across multiple enterprise technology segments.
You can see the full list of this year’s winners here.
“The Archer Awards recognize the best of the best marketing
& sales leaders from top Enterprise Tech organizations,” said
Michael Cotoia, CEO, TechTarget. “This year’s group of winners have
been chosen based on the exceptional outcomes they are driving for
their businesses, all powered by TechTarget’s leading purchase
intent data, highly qualified audiences of real B2B tech buyers and
comprehensive engagement services. We are proud to partner with
these intelligent and innovative companies.”
An expert panel evaluated nominations and selected the winners
based on criteria established for each category. Awards were
presented in a series of virtual engagements.
2023 North American Archer Awards - Company Winners
Intent-Driven Marketing Excellence
Intent-Driven Sales Excellence
Best Integrated Media Program
Best Thought Leadership Program
Best Product Marketing Content Program
Best Pipeline Generation
Partner Marketing Excellence
BrightTALK Digital Team of the Year
To learn more about the Archer Awards, click here.
About the Archer Awards
TechTarget’s annual Archer Awards program recognizes innovative
customers in North America, EMEA and APAC: sales and marketing
leaders who demonstrate data-driven excellence and are driving
remarkable results in partnership with TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,000+ channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Prospect-Level
Intent is a trademark of TechTarget. All other trademarks are the
property of their respective owners.
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Media Inquiries Garrett Mann Vice President of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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