Pumpkin Spice and S'mores Flavored Wafers hit
shelves across the U.S.
BURLINGTON, ON, Aug. 9, 2022
/PRNewswire/ -- Voortman®, the No. 1 crème wafer
brand in the United States*, is
gearing up for autumn with the launch of two fall-inspired wafers –
Pumpkin Spice and S'mores Flavored Wafers. The signature seasonal
wafers are rolling out across the United
States and will be available in stores for a limited time
only.
"Consumers are ready to indulge in their favorite fall flavors
as summer nears its end," said Adam
Lisook, general manager of Voortman Cookies Limited. "With
classic favorites like pumpkin spice and s'mores being hallmarks of
the season, snacking enthusiasts can embrace the fall season and
feel good about eating their favorite flavors in delicious crème
wafers."
Baked with real pumpkin or real cocoa, these limited-edition
wafers are made without high-fructose corn syrup, artificial colors
or artificial flavors and have a light, crispy texture and creamy
filling – just like the everyday Voortman wafers. The wafer
varieties come in a 10.6-ounce package at a suggested retail price
of $3.79.
To find a retailer near you, visit the store locator at
Voortman.com/where-to-buy.
About Voortman
Cookies
The Voortman® lineup features more than 80 varieties
of sugar-free and mainline cookies and wafers. Since its founding
in 1951 in Ontario, Canada,
Voortman Cookies Limited has had an uncompromising focus on quality
and delicious ingredients in all its products and never uses
artificial colors, artificial flavors, high-fructose corn syrup or
trans-fat in any cookies. For more information about Voortman
Bakery, please visit voortman.com. Follow Voortman on Facebook
@Voortman_Cookies and on Instagram @Voortman_Cookies.
About Hostess Brands,
Inc.
Hostess Brands, Inc. (NASDAQ: TWNK) is a leading sweet snacks
company focused on developing, manufacturing, marketing, selling
and distributing products in North
America under the Hostess® and
Voortman® brands. The company produces a variety of new
and classic treats, including iconic Hostess®
Donettes®, Twinkies®, CupCakes, Ding
Dongs® and Zingers®, as well as a variety of
Voortman® cookies and wafers. For more information about
Hostess Brands, please visit hostessbrands.com.
*Based on independent retail sales data.
Media contact
Sarah
Hughes
612-375-8582
Sarah.Hughes@clynch.com
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SOURCE Hostess Brands