Outdoor Essentials announces new look and expanded product line
04 May 2016 - 5:37AM
Outdoor Essentials, a brand of the Universal Forest Products, Inc.
(Nasdaq: UFPI) family of companies, announced a new brand look and
expanded product offering focused on helping homeowners realize the
potential of their outdoor space. New product categories include
pergolas, wood fencing, picnic tables and mailbox posts, along with
additions to its lawn and garden line.
The new products bring a wide range of outdoor projects within
reach for homeowners and casual DIYers. Products are either
ready-to-use or come in easy-to-assemble kits.
Chris Camfferman, director, category marketing, Universal Forest
Products, explained: “We’re excited to re-introduce Outdoor
Essentials with a more comprehensive product line and a new brand
look. Our products meet the growing desire to enhance and
transform outdoor spaces. From defining a yard with fencing,
to gardening with planters or just enjoying an afternoon under a
pergola, Outdoor Essentials aims to be the preeminent choice in
outdoor living.”
Outdoor Essentials is featuring its new products and new look at
the National Hardware Show in Las Vegas, Nev., beginning today. The
brand’s revamped website launched this week, reflecting the
expanded product line and new look.
About Outdoor Essentials:
Outdoor Essentials is a brand of Universal Forest Products, Inc.
The products from Outdoor Essentials convert ordinary spaces into
vibrant, beautiful places. The product lines appeal to homeowners
and casual DIY-ers of any skill level who are looking to improve
their outdoor space, and include lawn and garden, wood fencing,
pergolas and outdoor furniture.
To learn more about Outdoor Essentials, visit
www.outdooressentialproducts.com.Follow Outdoor Essentials on
Facebook: www.facebook.com/OutdoorEssentialProductsPinterest:
www.pinterest.com/OEproducts
About Universal Forest Products:
Universal Forest Products, Inc. is a holding company that
provides capital, management and administrative resources to
subsidiaries that supply three robust markets: retail, construction
and industrial. Founded in 1955, the Company is headquartered
in Grand Rapids, Mich., with affiliates throughout North America
and Australia. For more about Universal Forest Products, go to
www.ufpi.com.
Press contact:
Chris Camfferman
Director, Category Marketing
ccamfferman@ufpi.com
616-365-1554
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