Perch Helps Businesses Elevate the In-Store Customer Experience with Vodafone IoT
18 June 2019 - 11:00PM
Perch, a leader in physical and digital displays for retail
marketing, announced today it is working with Vodafone
Business (NASDAQ:VOD) to provide reliable, consistent, and
engaging digital experiences in stores via Internet of Things (IoT)
services.
Perch provides digital displays to global
retailers, including Johnson & Johnson, Kate Spade, Beam
Suntory, CoverGirl, and more, that can determine when a customer
approaches, touches, or picks up a physical item and immediately
engage that shopper with a digital message.
With 68% of consumers expecting their online
shopping experience to be duplicated in store1, retailers need to
bring digital touches into the in-store experience. The stakes to
provide a quality cross-channel experience are high as 92% of
consumers will stop purchasing from a company after three or fewer
bad experiences.2 Retailers must modernize stores, but if the
attempt to bring a digital experience in-store falls short of
expectations then retailers risk disappointing and losing
customers.
When a shopper picks a handbag off a shelf, the
Perch display instantly shows information about the product to
inform the shopper, share recommendations on similar products, or
offer a special discount on the item – similar to an online
shopping experience.
With retail locations spread throughout shopping
malls with limited infrastructure and unreliable WIFI, connecting
the displays can be a challenge. Working with Vodafone Business,
Perch can leverage a secure, reliable network connection so that
in-store digital experiences are always on. Perch can easily add
new displays onto their network as their business grows globally.
With Vodafone Business IoT at the core of its connectivity, Perch
can confirm the health of all display devices, manage complicated
global billing structures, as well as efficiently provision and
de-provision devices.
“We want to create the best in-store customer
experience so we needed a dependable partner who could help us
connect displays for our customers around the world,” said Trevor
Sumner, CEO, Perch. “We’re revolutionizing the way people shop and
experience products in-store and we need to integrate our
technology with the best possible solutions. Vodafone Business IoT
helps us make sure our customers can deliver that perfect message
at the perfect time in their stores while also gaining incredible
marketing insights into customer behavior.”
By delivering the right message directly to the
consumer right when they engage with a product – retailers can
increase in-store sales. Perch displays can also send anonymized
information back to marketers helping them better understand how
consumers are shopping in their stores and make smarter decisions
around the overall store experience.
“Through Vodafone’s collaboration with Perch,
consumers can have a better and more personalized experience when
they shop,” said Ludovico Fassati, head of IoT, Vodafone Americas.
“Vodafone is pleased to collaborate with Perch combining
interactive displays with our global IoT network to revolutionize
the shopping experience.”
About Perch Perch is the first
and only mixed reality retail marketing platform that can detect
what products customers are touching, picking up or putting down
and respond with dynamic digital content. Our embedded
IoT technology unites digital content with physical products,
delivering highly personalized product messaging that drives 5-10x
customer engagement, 30-80% product sales lift and 200-400% ROIs on
average - while creating a magical experience for customers.
Forbes named Perch one of the 15 tech companies
to watch in 2018, CIO Review announced Perch as one of the 20 most
promising retail solution providers, and Perch has been nominated
for numerous Edison, Clio, Digi and other design awards.
Perch has deployments in over 20 countries
across 5 continents with clients that include Neiman Marcus,
Sunglass Hut, Jo Malone, Sephora, Kate Spade, Johnson & Johnson
and many others. Perch is early stage, with 7-figure revenues,
growing 17% QoQ and rapidly approaching profitability.
1 Manhattan Associates, Four in Five Consumers
Frustrated By Inconsistent Retail Experience, March 20172 Gladly,
2018 Customer Service Experience Survey, June 2018
PR Contact:
Jennifer Marquez, Archetype
jennifer.marquez@archetype.co
212-331-8446
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