SPEEDO(R) Unveils Revolutionary Elite Speed Suit: The LZR RACER(TM)Ryan Lochte (USA) swims in the new Speedo LZR RACER, the worl
13 February 2008 - 12:50PM
Business Wire
To celebrate its 80th anniversary, Speedo, the world�s leading
swimwear brand, today launched the new SPEEDO� LZR RACER�, which
independent testing has shown to be the world�s fastest swimsuit.
Speedo has harnessed the expertise of NASA and a number of
international research institutes to create a faster suit which has
10% less passive drag* than Speedo�s FASTSKIN FSII launched in 2004
and 5% less passive drag* than Speedo�s FASTSKIN FS-PRO�, which was
launched in March 2007 and has seen swimmers break 21 World Records
as a result. Made from an ultra lightweight, low drag, water
repellent, and fast-drying fabric unique to Speedo called LZR
PULSE�, the LZR RACER is the world�s first fully bonded swimsuit
that is ultrasonically welded which gives the effect of no seams at
all. Ultra low drag LZR panels are embedded into the base fabric to
create a Hydro Form Compression System helping to compress the
entire swimmer�s body into a more streamlined shape and enabling
them to cut through the water with more power and agility. �When I
hit the water, I feel like a rocket,� said Michael Phelps, holder
of six World Records, who has been involved in the suit�s
development. Phelps will be sporting the LZR RACER as he sets out
to achieve a record-setting eight gold medals later this year. �I
can�t wait to race in it � this is going to take the sport of
swimming to a new level.� His comments, echoed by other elite
swimmers, are gratifying for Speedo�s research and development
team, Aqualab, who have spent more than three years in intensive
research and development to create their most hydro-dynamically
advanced swimsuit to date. Speedo scanned the bodies of more than
400 elite swimmers and held technical tests involving more than 100
different fabrics and suit designs in the world�s leading flume and
test centers, including the NASA Langley Research Center, the
Australian Institute of Sport (AIS) and Otago University in New
Zealand. Speedo also utilized Computational Fluid Dynamics (CFD)
software from ANSYS, Inc., whose technology is also used in F1
motor racing and America�s Cup yachting. The result is an
engineered swimsuit whose 3D anatomical shape has a Core Stabilizer
with a corset-like grip to support and hold the swimmer so they can
maintain the best body position in the water for longer without
losing freedom or flexibility of movement. The LZR RACER�s unique
design also provides swimmers with up to 5% more efficiency** in
terms of their oxygen intake, enabling them to swim stronger for
longer. �It makes it easier to swim faster,� said Rick Sharp,
Exercise Physiologist, Iowa State University. The Speedo LZR RACER
has been declared �out of this world� by swimmers involved in its
development and testing. �It�s like swimming downhill,� says World
Record-holder Libby Lenton (AUS). According to World and Olympic
backstroke champion Natalie Coughlin (USA), �it�s super tight but
it really feels like part of your body when you put it on.�
Double-Olympic champion Grant Hackett (AUS) commented that �it�s
the best suit yet and looks like something out of a futuristic
movie.� The unique �space age� design of the Speedo LZR RACER
brings about another world first � where elite performance meets
avant-garde fashion � through the involvement of international
fashion label Comme des Gar�ons whose founder Rei Kawakubo formed a
key part of the design team. Her striking design on the side panel
of the suit incorporates the character �kokoro� meaning Heart,
Mind, Spirit, by celebrated Japanese calligrapher Inoue Yu-ichi.
Kawakubo said� When we come to combine the development of the
highest technology that is the realm of Speedo with the force and
spirit of the art of Yu-ichi, records will surely be broken.�
Speedo co-President David Robinson said: �Speedo has been leading
the world in swimwear design since 1928 and our commitment to
innovation in design and technology is the backbone to everything
we do. We are particularly proud, in our 80th year, to be launching
the Speedo LZR RACER which has broken new boundaries in performance
swimwear and which we know will help elite athletes achieve their
ultimate performances in 2008. It�s our 80th birthday present to
the world of swimming.� Speedo LZR RACER, which has been approved
by FINA (F�d�ration International de Natation Amateur), will debut
at national trials around the world from March 2008. A retail
version of the suit will go on sale in May 2008. In the U.S., three
silhouettes of the LZR RACER will be available for men and women,
retailing between $290 and $550. SPEEDO� is a registered trademark
of and used under license from Speedo International Ltd. Warnaco
Swimwear, Inc., a division of The Warnaco Group Inc. (NASDAQ:WRNC),
is the authorized licensee of the SPEEDO� trademark in North
American and the Caribbean. Please review the supplemental fact
sheet for additional details. For further press information,
imagery or to arrange an interview, please contact: Audra Silverman
� Carrie Grandits Brener Zwikel & Associates French West Vaughn
(212) 708-1703 (212) 330-0701 audras@bzapr.com cgrandits@fwv-us.com
Note to Editors *Passive drag affects a swimmer in the streamlined
position which is achieved after the initial dive and after a turn.
During a 50m race, a swimmer is likely to be in the streamlined
position for up to 15m. In tests the swimmer is in an immobile
streamlined position in a flowing water flume, hence passive. ** In
tests comparing LZR RACER and training swimwear �Skin friction or
surface drag is the force that tends to slow a swimmer down by
means of the water passing along the surface of the suit and/or
skin. As the characteristics of the water can�t be changed the
solution for the swimmer is to make the suit/skin as smooth as
possible. Essentially the rougher the surface the more likely it is
to �grab� onto the water that is moving by.�Greater body coverage
with low frictional materials that don�t restrict movement is
required to reduce skin friction drag. The SPEEDO LZR RACER suit
has 10%* less passive drag than Speedo�s FASTSKIN FSII launched in
2004 and 5%* less passive drag than FASTSKIN FS-PRO (which has
already resulted in 21 world records broken since its launch at the
FINA Worlds Championships at Melbourne in March 2007).
Strategically placed LZR Panels reduce skin friction drag� by a
massive 24% in comparison to Speedo�s previous market-leading
material, FASTSKIN - and an enormous 38% less drag than ordinary
Nylon Lycra. The 100% bonded seams provide 6% less skin friction
drag than a conventionally stitched or woven seam. The SPEEDO LZR
RACER makes it easier to swim faster. In tests comparing LZR-RACER
and training swimwear, Swimmers have up to 5% more efficiency** in
terms of their Oxygen intake � therefore requiring less effort for
a given speed of swimming. About Speedo� Born on Bondi Beach near
Sydney, Australia in 1928, SPEEDO� is the world's top-selling
swimwear brand. The brand's heritage derives from its leadership in
competitive swimming, where more Olympic Gold Medals have been won
in Speedo than any other brand. Eight-time Olympic Medalist Michael
Phelps is among the elite swimmers who wear SPEEDO� Fastskin�
technology. Building on its authentic base, the SPEEDO� product
line has dramatically expanded over the years. It now includes
women's fashion and fitness swimwear, men's water shorts, kid's
swimwear, active wear, footwear, and a comprehensive collection of
aquatic and fitness equipment. For more information visit,
www.SpeedoUSA.com. About Warnaco The Warnaco Group, Inc.,
headquartered in New York, is a leading apparel company engaged in
the business of designing, sourcing, marketing and selling intimate
apparel, menswear, jeanswear, swimwear, men's and women's
sportswear and accessories under such owned and licensed brands as
Warner's�, Olga�, Body Nancy Ganz�, and Speedo�, as well as Chaps�
sportswear and denim, and Calvin Klein� men's and women's
underwear, men�s and women�s bridge apparel and accessories, men's
and women's jeans and jeans accessories, junior women's and
children's jeans and men�s and women's swimwear.
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