NEW YORK, Nov. 19, 2015 /PRNewswire/ -- Today,
StreetEasy®, New York
City's leading real estate marketplace, is introducing
Neighborhood Experts, a new advertising program for real estate
agents. Launching in early December
2015, Neighborhood Experts helps New York City home shoppers and sellers
quickly connect with real estate agents who have proven experience
buying and selling in a particular neighborhood, or group of
neighborhoods.
At launch, Neighborhood Experts will be available for nearly 300
neighborhoods across all five boroughs. To qualify for the program,
real estate agents participating in the program must have at least
two buy or sell-side transactions in the last three years within
the neighborhood. Buyers and sellers can view a Neighborhood
Expert's verified deals and contact them for more information with
one click.
"New York City isn't just a
complicated real estate market because of its competitiveness and
high prices. Neighborhoods and buildings have their own unique
qualities and personalities, all of which can change by walking one
block – or building – in any direction," said Susan Daimler,
StreetEasy General Manager. "It's important to have a real estate
professional who can provide hyper-local insights and navigate
nuances that may affect a property in a particular area.
Neighborhood Experts helps surface this expertise so home shoppers
and sellers can connect with a knowledgeable agent who can answer
their questions."
Neighborhood Experts is StreetEasy's second 'Expert' agent
advertising program, preceded by Building Experts, which launched
in March 2015. After a successful
pilot on 250 buildings, the Building Experts program relaunched in
July with coverage on over 1,300 buildings. After only 4 months,
nearly 60 percent of buildings included in the program had
qualified agents participating. Together these programs provide
agents with tools to further build their personal brand on
StreetEasy and target their marketing efforts to reach prospective
buyers and sellers whose needs match their areas of expertise, be
it in a specific building or across an entire neighborhood.
This announcement continues StreetEasy's expansion of its
marketing and business services for NYC real estate professionals, which also
include StreetEasy PRO and Featured Listings programs.
For more information about Neighborhood Experts, visit
http://streeteasy.com/blog/streeteasy-neighborhood-experts.
About StreetEasy:
StreetEasy is New York City's leading local real estate
marketplace on mobile and the Web, providing accurate and
comprehensive for-sale and for-rent listings from hundreds of real
estate brokerages throughout New York
City and the major NYC
metropolitan area. StreetEasy adds layers of proprietary data and
useful search tools to help home shoppers and real estate
professionals navigate the complex real estate markets within the
five boroughs of New York City, as
well as Northern New Jersey and
the Hamptons.
Launched in 2006, StreetEasy is based in Manhattan's Flatiron neighborhood. StreetEasy
is owned and operated by Zillow Group (NASDAQ: Z).
StreetEasy is a registered trademark of Zillow, Inc.
(ZFIN)
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SOURCE StreetEasy