SEATTLE, June 1, 2017 /PRNewswire/ -- A fresh coat of
paint in the right color may help sell a home for more money.
According to a Zillow analysis, homes with walls painted in shades
of blue or light gray may sell for as much as a $5,400 premium.i
Zillow's 2017 Paint Color Analysis looked at more than 32,000
photos from sold homes around the country to see how certain paint
colors impacted their sale price on average, when compared to
similar homes with white walls.
Homes with blue bathrooms, often found in hues of powder blue or
light periwinkle, sold for $5,440
more than expected, the highest sales premium of all colors
analyzed. Walls painted in other cool, natural tones like pale gray
or oatmeal were also present in top-performing listings.
A home's exterior color may also have an impact on its sale
price. Homes painted in "greige," a mix of light gray and beige,
sold for $3,496 more than similar
homes painted in a medium brown or with tan stucco. For a pop of
color, homes with front doors painted in shades of dark navy blue
to slate gray sold for $1,514
more.
Some colors may actually deter buyers. Homes with darker, more
style-specific walls like terracotta dining rooms sold for
$2,031 less than expected. However, a
lack of color may have the biggest negative impact as homes with
white bathrooms sold for an average of $4,035 below similar homes.
"Color can be a powerful tool for attracting buyers to a home,
especially in listing photos and videos," says Svenja Gudell, Zillow chief economist. "Painting
walls in fresh, natural-looking colors, particularly in shades of
blue and pale gray not only make a home feel larger, but also are
neutral enough to help future buyers envision themselves living in
the space. Incorporating light blue in kitchens and bathrooms may
pay off especially well as the color complements white countertops
and cabinets, a growing trend in both rooms."
Selecting the right paint color is one of many factors that may
affect why a home sells faster or for more money. Walls painted in
cool neutrals like blue or gray have broad appeal and may be
signals that the home is well cared for or has other desirable
features. Sellers can also consult Zillow's Owners Dashboard to see
in real time how their listing is performing compared to similar
ones on the market.
Room
Type
|
Color
|
Color Description
(what this
color looks like in homes)
|
Effect (on
average, how
much more or
less the home
sold for)
|
Most Common
Metro
|
Kitchen
|
Blue
|
Light blue to soft
gray-blue
|
$1,809
|
Charlotte,
NC
|
Kitchen
|
Yellow
|
Straw yellow to
marigold
|
- $820
|
Detroit,
MI
|
Bathroom
|
Blue/Purple
|
Light powder blue to
periwinkle
|
$5,440
|
Philadelphia,
PA
|
Bathroom
|
White/No
Color
|
Off-white or eggshell
white
|
-
$4,035ii
|
N/A
|
Bedroom
|
Blue
|
Light cerulean to
cadet blue
|
$1,856
|
Philadelphia,
PA
|
Bedroom
|
Pink
|
Light pink to antique
rose; often found in kids' rooms
|
- $208
|
Houston,
TX
|
Dining
Room
|
Blue
|
Slate blue to pale
gray blue; navy blue also found in dining rooms with white
shiplap
|
$1,926
|
Boston, MA
|
Dining
Room
|
Red
|
Brick red, terracotta
or copper red
|
- $2,031
|
N/A
|
Living
Room
|
Brown
|
Light beige, pale
taupe, oatmeal
|
$1,809
|
Chicago,
IL
|
Living
Room
|
Blue
|
Pastel gray, pale
silver to light blue, periwinkle
|
- $820
|
Baltimore,
MD
|
Home
Exterior
|
Gray/Brown
|
Greige - mix of gray
and beige
|
$1,526
|
N/A
|
Home
Exterior
|
Brown
|
Medium brown, taupe
or stucco
|
- $1,970
|
N/A
|
Front Door
|
Gray/Blue
|
Navy blue to dark
gray or charcoal
|
$1,514
|
N/A
|
Zillow
Zillow® is the leading real estate and rental marketplace
dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with
the best local professionals who can help. Zillow serves the full
lifecycle of owning and living in a home: buying, selling, renting,
financing, remodeling and more. In addition to Zillow.com®, Zillow
operates the most popular suite of mobile real estate apps, with
more than two dozen apps across all major platforms. Launched in
2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and
ZG) and headquartered in Seattle.
Zillow and Zillow.com are registered trademarks of Zillow,
Inc.
i The Zillow Paint Colors that Sell Analysis
measured how certain room type and paint color combinations impact
the sale price of a home. Zillow looked at more than 32,000 photos
from listings around the country that sold between 2010 and
Feb. 2017, to identify what paint
colors may lead to a home selling for more, or less than the home's
Zestimate when compared to homes with white walls. The analysis
controlled for all other wall colors, square footage, the age of
the home, the date of the transaction and location. Color and room
combination price effects are estimates of the average
premium/discount, but may not indicate a true difference in value
compared to white.
ii Average difference over all color tags.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/homes-with-blue-bathrooms-sell-for-5400-more-than-expected-300466807.html
SOURCE Zillow