LINCOLNSHIRE, Ill.,
July 31, 2014 /PRNewswire/ --
About the Partnership: The National Football League (NFL)
announced today that it will install Zebra Technologies' (NASDAQ:
ZBRA) real-time location system (RTLS) for sports in 17 stadiums
during the 2014 NFL season. This innovative technology will track
players and officials, providing location based data known as "Next
Gen Stats" to fans.
Key Facts:
- Zebra's sports solution will be installed in the 15 stadiums
that host the 2014 Thursday Night Football games (Atlanta, Baltimore, Carolina, Chicago, Cincinnati,
Denver, Green Bay, Houston, Jacksonville,
Miami, New England, Oakland, San Francisco,
St. Louis, Washington) as well as Detroit and New
Orleans, and will capture information from all 32
teams.
- Zebra receivers installed throughout the stadiums will
communicate with radio-frequency identification (RFID) transmitters
placed inside the shoulder pads of each player to capture precise
location measurements, in real-time, during the game.
- Zebra's technology will collect data such as position, speed,
and distance that will be registered and compiled into a
database.
- The data can be outputted to generate new experiences built
around this additional data.
- For the first time, this technology enables the NFL to
accurately capture real-time player tracking statistics, such as
acceleration and total distance run. The real-time nature of these
statistics enables end-users to gain immediate insight into the
action on the field.
Executive Quotes:
- NFL: "Working with Zebra will give
fans, teams, coaches and players a deeper look into the game they
love. Zebra's tracking technology will help teams evolve training,
scouting and evaluation through increased knowledge of player
performance, as well as provide ways for our teams and partners to
enhance the fan experience." ~ Vishal
Shah, NFL Vice President of Media Strategy
- Zebra Technologies: "Zebra's
experience providing visibility solutions to a variety of
industries gives us extensive knowledge in how to collect important
real-time data that helps organizations make smarter decisions – we
call this enterprise asset intelligence. It's exciting to partner
with an innovator like the NFL, where we will provide real-time
data and information to coaches, broadcasters and fans to enrich
the game experience." ~ Anders
Gustafsson, Chief Executive Officer of Zebra
Technologies
Key Links:
- NFL-Zebra Press Release
- Zebra MotionWorks Website
- Zebra MotionWorks Sports Solution Video
- Zebra MotionWorks Data Sheet
About Zebra Technologies
A global leader respected for innovation and reliability, Zebra
Technologies Corporation (NASDAQ: ZBRA) offers technologies that
give a virtual voice to an organization's assets, people and
transactions, enabling organizations to unlock greater business
value. The company's extensive portfolio of marking and printing
technologies, including RFID and real-time locating systems,
illuminates mission-critical information to help customers take
smarter business actions. For more information about Zebra's sports
solutions, visit www.zebra.com and follow Zebra Sports
@ZebraSports
Press Contacts:
Stephanie Kneisler
Zebra Technologies Corporation
PR and Social Manager
skneisler@zebra.com
847-970-2470
Brad Silber
Ogilvy Public Relations
brad.silber@ogilvy.com
312-397-6020
Joanna Hunter
NFL
1 212-450-2449
Joanna.Hunter@nfl.com
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SOURCE Zebra Technologies Corporation