Based On Popular Demand: Walt Disney Studios Home Entertainment Extends Worldwide Blu-ray(TM) Combo Pack Efforts through Decembe
12 August 2009 - 11:00PM
PR Newswire (US)
Exceptional Value, Quality & Versatility Included In The
Purchase of Any Disney-Branded Blu-ray Disc BURBANK, Calif., Aug.
12 /PRNewswire-FirstCall/ -- In a time when price, quality and
value are top of mind with consumers, Walt Disney Studios Home
Entertainment (WDSHE) today announces the extension of it's Blu-ray
Combo Pack initiatives worldwide, providing extended utility of DVD
and exceptional quality of a Blu-ray Disc in a single value-pack.
The Combo Packs will now be available across all Disney-branded
Blu-ray titles releasing through December of 2010. In a recent
online survey* of US home entertainment consumers conducted by
WDSHE and an independent market research company, Lieberman
Research Worldwide showed that the value of the Combo Pack is
undeniable for consumers. More than 77% consumers that intend to
embrace Blu-ray technology in the near future agree that Combo
Packs are a better value than purchasing a DVD or Blu-ray alone.
"Since introducing the industry's first Blu-ray Combo Pack in Fall
of 2008, we've seen tremendous consumer interest towards the
purchase of product that come fully-loaded with extras that fit
into their budgets, desires and lifestyles," commented Bob Chapek,
President of Walt Disney Studios Home Entertainment. "The Disney
Blu-ray Combo Pack is the perfect marriage of value, quality and
versatility all wrapped-up in a single package." Some of the
upcoming Combo Pack titles families can look forward to include an
exciting new slate of Disney-branded theatrical, Diamond and Video
Premiere titles, such as Hannah Montana The Movie, Snow White and
the Seven Dwarfs, Tinker Bell and the Lost Treasure, UP and Santa
Buddies. WDSHE first pioneered the Combo Pack - a Blu-ray Disc plus
a standard definition DVD in a single package - with the Blu-ray
release of Sleeping Beauty in October of 2008 to, at the time,
allow consumers without Blu-ray players the opportunity to "future
proof" their collections. Today, you can find two different models
of the Disney Blu-ray Combo Pack on shelf: (1) A Blu-ray + DVD
and/or (2) A Blu-ray + DVD + DisneyFile Digital Copy of the movie.
Additional Blu-ray Combo Packs current available in the marketplace
include Race To Witch Mountain, Bedtime Stories, Bolt, Pinocchio
and High School Musical 3: Senior Year. In addition to the
exceptional picture, sound and hours of extra bonus features
provided on all Disney Blu-ray Discs, consumers can also take
advantage of watching their favorite films across multiple formats
of choice. For example, The Blu-ray Disc can be used at home to
maximize high definition home entertainment systems, the DVD in the
car, and the Digital Copy on a PC or mobile device. About Walt
Disney Studios Home Entertainment Walt Disney Studios Home
Entertainment, a recognized leader in the home entertainment
industry, is the marketing, sales and distribution company for Walt
Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista
product which includes DVD, Blu-ray Disc, and electronic
distribution. Walt Disney Studios Home Entertainment is a division
of The Walt Disney Studios. These press materials are available in
electronic form at http://www.wdshepublicity.com/. * Survey
conducted in July 2009, among a large (n=1,642), randomly selected
sample representative of the US home entertainment households that
intend to adopt BD technology in the next 3-6 months. DATASOURCE:
Walt Disney Studios Home Entertainment CONTACT: Gaby Vizcaino,
+1-818-567-5142, , or Liz West, +1-818-295-4632, , both of WDSHE
Web Site: http://www.wdshepublicity.com/
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